Maxxis Signs Exclusive UK Distribution Deal With Group Tyre
Maxxis is setting its sights higher for 2007 having signed an exclusive distribution agreement with Group Tyre (UK) Ltd – the UK’s leading independent tyre wholesaling operation – to grow its PCR business in the UK. In addition to the distribution agreement with Group Tyre (UK) Ltd, Maxxis plans to build a network of ‘centres of excellence’ utilising Group Tyre’s experience to target national, regional and local retailers. Maxxis will assist Group Tyre (UK) Ltd to recruit retailers as Maxxis Centres by providing a package of signage, advertising, POS, literature and merchandise.