Metamorphosis
India’s tyre industry is steadily coming of age. In a country whose new car market has witnessed phenomenal changes since the days when consumer choice was more or less restricted to what colour Hindustan Ambassador one would purchase, the tyres made and sold have also needed to change with the times, both in quantity and quality.
Figures released by India’s Automotive Tyre Manufacturers Association (ATMA) report steady growth in tyre production figures across all market segments, with an overall 12 per cent growth to January 2007, with approximately 61 million tyres produced during the preceding 12 months. During February 2007 alone 5.9 million tyres were produced, with 1.18 million of these for passenger cars. And although other segments showed even greater growth – tractor tyre sales in February were on average more than 25 per cent greater than a year earlier – the passenger car market seems to be where all the action is taking place.