Federal Tyres’ “Fruitful” 2007
For Federal Tyres this year, the second in which the company has placed an emphasis upon motorsports involvement, has been fruitful. At the very beginning of the year Federal was appointed naming right sponsor and official tyre supplier to the 2007 X Challenge series, an Australian based one-make championship for Lotus cars. This was followed up by a sponsorship deal in Federal Tyre’s native Taiwan with the AIC Drift Team. The manufacturer hand picked the team itself and hopes its decision to sponsor this growing sport will further encourage local companies to place their support behind motorsport in the island.