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Kwik-Fit Shows Support to Bridgestone Safety Campaign

Kwik-Fit has pledged its support to Bridgestone’s “Think Before You Drive” campaign – which is their contribution to the United Nations Global Road Safety Week taking place during 23rd – 29th April.
Throughout the entire week Kwik-Fit will donate its fitters and premises – nationwide – to conduct free tyre checks on behalf Bridgestone. All motorists are welcome to a free, no obligation tyre check up at any one of Kwik-Fit’s 670 UK centres, without appointment.
Bridgestone’s initiative “Think before you drive” advises drivers of the four basic steps to improve safety. These are:

– Always wear a seat belt
– Use a suitable child seat
– Position the head rest correctly
– Ensure your tyres have the right pressure and sufficient tread depth.

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JIA Sources to Show Key Innovations at Brityrex International ’07

Innovative new products for tyre pressure management, nitrogen inflation and ‘touchless’ wheel alignment will be the focus for visitors to the JIA Sources International stand at Brityrex’07. The company’s new Tyre Pressure Monitoring System (TPMS) makes its UK debut, offering simple-to-use retrofit applications for car, truck and towed vehicles like caravans and trailers.

Nitro-Ride nitrogen inflation systems is another area of business that will benefit from the launch of a new product, with a fully automated system being presented to trade and end user buyers.

JIA Sources managing director, William Mitchell, says that in addition to being innovative and practical, the company’s products are very much in vogue with current focus on carbon emissions reduction: “Reducing the carbon footprint of motorists is a major talking point. Our products focus on setting and maintaining accurate inflation pressures and correct wheel balancing/alignment, which of course improve fuel economy and extend tyre life, both of which help reduce emissions.”

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RAC Announces Dates for Be Tire Smart Week

(Akron/Tire Review) Canada’s National Be Tire Smart Week will be held May 14-20, the Rubber Association of Canada announced. Similar to the U.S.’s National Tire safety Week (Apr. 22-28), RAC’s annual Be Tire Smart Campaign is designed to educate Canadian motorists on the benefits of tyre maintenance and its contribution to the environment and our families’ safety on the road.

RAC said that a recent study showed that 70 per cent of Canadians are driving on at least one mis-inflated tyre of which 23 per cent are underinflated by 20 per cent or more.

Canadian tyre retailers can register for the campaign at www.betiresmart.ca and will receive educational materials to distribute to consumers and motorists.

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Bridgestone Urges Motorists: Think Before You Drive

Bridgestone is again urging motorists across the country to “Think Before You Drive”, as its campaign to encourage drivers to check the safety of their tyres enters a third year. In an effort to reduce accidents in the UK, Bridgestone joined forces with the RAC Foundation and FIA Foundation in 2005 to launch the Think Before You Drive campaign – and this year will see more activity than ever before.

“Since the campaign began, we have carried out tens of thousands of free tyre checks across the UK and Europe, in an effort to show drivers just how important their tyres are,” said John McNaught, managing director of Bridgestone UK. “Shockingly, we have found that only 6.5 per cent of vehicles had all four tyres correctly inflated, with at least one in eight cars having at least one tyre significantly under-inflated.”

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Alaskan Studded Tyre Season Extended

Alaska’s Department of Public Safety has extended the studded tyre season for two weeks because of poor driving conditions around the state. The order makes it legal to use studded tyres until 29 April on roads south of 60 Degrees North Latitude. Motorists who live north of that have until 15 May to remove studded tyres. Anyone who doesn’t change their tyres by the relevant deadline could be subject to a $50 fine from a state trooper.

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New Tyres Safer on Rear Wheels – Tyresafe

Established wisdom amongst a large section of the motoring public and even within the tyre industry dictates that new tyres should be fitted to a vehicle’s front wheels. At least 50 per cent of motorists, according to Tyresafe, believe this front fitting preference to be correct practice. However recent tests indicate that fitting new tyres to a vehicle’s rear wheels may be of greater benefit, regardless of whether the vehicle is front or rear drive.

Research suggests that fitting new tyres to the rear wheels will allow for better dispersal of water on the road surface, improving straight line braking. Partially worn rear tyres can, conversely, increase a vehicle’s tendency to oversteer, and sudden failure of a rear tyre will cause a vehicle to become much harder to control than a similar failure occurring in a front tyre.

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Drivers Under Pressure to Pump Up

Company car and van drivers are being urged by ATS Euromaster to take advantage of a free tyre pressure check at any of its centres nationwide, in support of the Department for Transport’s new ‘Act on CO²’ initiative. The campaign, launched in March, highlights the amount of CO² emitted by cars and vans in the UK, and targets an eight per cent reduction over 5.5 million tonnes of CO² a year.

The free tyre inspection includes checking the pressure, tread depth and general condition of each tyre and is available at any of ATS Euromaster’s 500 service centres nationwide. It takes approximately five to ten minutes per vehicle and motorists receive a written report showing the exact status of each tyre.

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Michelin Embarks on Truck-Side Adverting Campaign

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The Michelin Man is being featured in a new high profile advertising campaign on the side of trucks within the Great Bear Distribution fleet, which are used to deliver more than three million Michelin tyres across the UK. Promoting the message “Michelin, for performance that lasts,” the brightly coloured graphics show a 6ft high Michelin Man running alongside a car tyre, and links with the return of the Michelin Man in 2007 to television advertising.

The first stage of the campaign sees the graphics fitted to 22 new Mercedes-Benz Atego rigids, plus a further 50 demountable box bodies. Before the end of the year, they will be joined by a further eight new Ategos and 40 demountable box bodies.

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Damascus Road Experience

That’s it – I’m converted. If I previously had any niggling hesitancies about the need for run-flat or cold-weather tyres, the events of the previous few weeks have well and truly seen them off. And don’t even get me started about indirect tyre pressure monitoring systems (TPMS)! So far 2007 has seen two bouts of snow hit most of Great Britain. In mid-February thousands of schools closed and traffic ground to a halt because a measly inch or two fell. Thinking back I saw dozens of cars squirm and understeer on the thin layer of motorway slush, largely because there was hardly a cold weather tyre in sight.

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FedEx Driver’s Save Earns Highway Hero Award

(Akron/Tire Review) A FedEx truck driver from Perris, California, who saved two men trapped in a burning car, was named the 24th winner of Goodyear’s North America Highway Hero award. Edward Regener, who escaped one fire before jumping in to save the men, received the honour earlier this week at the Mid-America Trucking Show.

Regener, a 13-year veteran truck driver, was named the 2006 Highway Hero because of his courage and quick thinking on after a November 4, 2006 accident on I-10 near Phoenix.

The 43-year-old truck driver was headed east on I-10 when he said he saw a westbound car headed his way across the median. At the same time, a pickup truck carrying an engaged couple was attempting to pass Regener. The speeding car collided with the pickup, pushing it into Regener’s truck. The car, resting atop the guardrail, caught fire.

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Govt Urges Motorists to Check Tyre Pressure

The UK government has introduced a campaign encouraging motorists to reduce CO2 emissions through adhering to a number of simple principles, including regularly checking tyre pressure. The ‘Drive Smarter’ campaign, promoted by the Department for Transport, began on March 11 and states that CO2 emissions could be reduced by 8 per cent if all drivers in the UK followed the campaign’s smarter driving tips – this equals 5.5 million tonnes of CO2 a year, or more than £2billion in fuel costs.

Read more

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New Tyre Safety Organisation for Northern Ireland

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Key retailers attending a regional meeting of the NTDA earlier this month agreed to set up a new tyre safety group for the province under the guidance of retiring NTDA regional chairman Roy Nutt who will be driving forward proposals for a major tyre safety initiative in the province later this year. Entitled the Northern Ireland Tyre Safety Association (NITSA) the group will be formally created at a special open meeting to be held next month in Templepatrick where proposals a for a tyre safety week will be discussed.

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BFGoodrich Launches New AT Sizes

BFGoodrich has announced that its award winning All-Terrain (AT) tyre will now be available in a wider range of sizes. The additional sizes will begin to become available from March 2007 and have been designed to meet the demand to fit a wider range of 4×4 vehicles.

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Research Reveals UK Motorists Unprepared For New Driving Rules

Research by headset manufacturer Plantronics reveals that UK motorists are unprepared for the recent change to UK driving regulations. Effective from the end of February, drivers will receive a £60 fine and three penalty points on their licence, for using a hand-held mobile phone when driving.

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Tyres with a Life Saving Bounce

A Japanese man and his companion may well owe their lives to the elastic qualities of their vehicle’s tyres after the two motorists were involved in a spectacular and easily avoidable accident.

The driver of the vehicle apparently failed to take a hairpin turn on the fourth floor of a multi-storey car park while descending from an upper level and crashed through the parking station’s safety barrier, sending the car plummeting more than 30 feet to the road below.

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