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Price Advantage Driving Online Sales

According to research undertaken by market research company fast.MAP for mytyres.co.uk, price, choice and convenience are the main reasons why UK motorists are increasingly buying tyres online rather than from high street retailers. One thousand motorists were surveyed in September for the UK Delticom online operation, and price was identified as the most important reason for buying online. Delticom reports that over 80 per cent of respondents indicated that buying online was cheaper and more than 70 per cent said it was easier and quicker than more traditional methods: in excess of half of those surveyed cited the ability to order from the comfort of home as an important factor.

14th October 2010/by Tyrepress Editors

Goodyear 32nd on US Social Responsibility List

The Goodyear Tire & Rubber Company has been named one of the Top 50 US companies for social responsibility by the Boston College Center for Corporate Citizenship and the Reputation Institute. The tyre manufacturing giant earned a rating of 74.4 in a survey of US consumers, leading to a ranking of 32nd on the 2010 Boston College Corporate Social Responsibility Index. Goodyear is the only company in the automotive or tire industries listed.

14th October 2010/by Tyrepress Editors

HiQ Staffers on a Roll for Charity

This weekend a pink tyre will be rolled across the Black Country, part of the way by grown men wearing hot pink polo shirts. And while such a sight may be a rarity in the West Midlands, sound reasons lurk behind the pinkness and the tyre rolling. On October 16, the country’s largest HiQ franchisee is initiating a 15 mile tyre roll to raise money for Breast Cancer Care.

13th October 2010/by Tyrepress Editors

HiQ ‘In the Pink’ This Month

When the HiQ network promised to go pink during October, it wasn’t disclosing plans to see the popular singer in concert. No, it meant that during the month of October, the fast-fitter’s 150 centres are going all out to help hit the £100,000 target for its chosen charity, Breast Cancer Care, with every outlet challenged to raise £275 for the cause.

5th October 2010/by Tyrepress Editors

Blackcircles.com Garages Adopting Motor Codes Standards

Over the coming 12 months motorists visiting any of garages utilised by Blackcircles.com will gain the added assurance provided by the Society of Motor Manufacturers and Traders subsidiary Motor Codes. The online tyre retailer is taking steps to ensure each of the more than a thousand garages and fast fit outlets it uses subscribe to the Motor Codes ‘Service and Repair Code’, a decision it says will ensure greater peace of mind for motorists.

5th October 2010/by Tyrepress Editors

‘Flagship’ Aylesbury HiQ Centre Opens

The latest addition to the HiQ network is a newly opened automotive centre in Aylesbury. The purpose-built centre, opened by local businessman Oliver Pearson with a £100,000 investment, is described by HiQ as catering “for every motorists' needs, offering state-of-the-art vehicle diagnostic equipment and a dedicated MOT testing bay.” The fast-fit network is already heralding the new Aylesbury centre as a ‘flagship’ site amongst HiQ's network of 150 centres up and down the UK.

4th October 2010/by Tyrepress Editors

Kwik-Fit Sets Monthly MoT Test Record

September was a record month for MoT tests at Kwik-Fit. During this period the fast-fitter examined a total of 60,000 cars at its UK service centres during, a larger number of monthly MoT tests than at any other time in the company’s history. The company says this ability to examine so many cars for the national roadworthiness test is the result of sustained investment in the provision of servicing and MoT testing, including the installation of additional MoT testing bays.

1st October 2010/by Tyrepress Editors

Expanded MOT Coverage a ‘Natural Step Forward’ for ATS Euromaster

Plans to increase the number of ATS Euromaster outlets equipped for MOT testing are “on target”, the fast-fitter reports. By the end of the year 100 centres throughout the UK will be able to offer an MOT test service, an increase of 20 per cent. ATS Euromaster says a similar increase is scheduled for 2011.

29th September 2010/by Tyrepress Editors

Steady Eddie Promotes Tyre Safety

Eddie Stobart, the iconic transport and haulage operator, has developed a new livery on one of its fleet’s trailers to raise awareness about the importance of checking tyres. The trailer design has been developed in conjunction with Cumbria Constabulary and TyreSafe, in support of this October’s tyre safety month and will be used to encourage drivers to make sure their tyres are safe and legal.

27th September 2010/by Tyrepress Editors

Michelin YouTube Video Illustrates “Worrying” Tyre Maintenance Attitudes

Michelin has released a YouTube video to highlight drivers’ lax attitudes to tyre pressure maintenance. The video uses puppets to highlight some of the worrying attitudes of people to tyre maintenance. It was created by the aptly-named Puppet Broadcasting Company.

24th September 2010/by Tyrepress Editors

National Supporting Tyre Safety Month with Tyre Checks

As part of its support for October’s Tyre Safety Month, National Tyres and Autocare will offer customers free tread, pressure and general condition checks for their tyres. National notes that this year’s campaign reinforces the importance of well maintained tyres, particularly tyre tread, with simple advice for motorists on how to check the legality of tread depth with a 20p coin. The campaign urges motorists to regularly check their tyres, and if doubts arise over tyre condition National encourages motorists to seek advice from a tyre specialist.

24th September 2010/by Tyrepress Editors

BSI Hits Back at Which? Report Criticising Garages

BSI has aired it views on Radio 5 Live and BBC Leeds following a Which? report stating that garages are not correctly servicing cars. According to Which? there is still “incompetence” in UK car garages following an undercover investigation that found nearly 90 per cent of the garages investigated by the consumer watchdog missed (or ignored) at least one potentially dangerous fault. However, the report failed to mention that BSI-operate Kitemark scheme “offers the most robust certification because of its rigorous criteria.”

13th September 2010/by Tyrepress Editors

UK Launch for Nokian All-Season Range

The Nokian eNTYRE all-season tyre, first released late last year, is now available to customers in the UK through mytyres.co.uk. The online retailer reports it has secured UK exclusivity for the range and is targeting the eNTYRE at motorists who want a tyre that can be used all year round but seek additional limited snow performance.

27th August 2010/by Tyrepress Editors

Bib Kits Up for Phase 2 of Michelin Ad Campaign

He’s performed sterling service battling an evil fuel pump and doling out fuel efficient tyres for the benefit of motorists, and now Bibendum – known more widely as the ‘Michelin Man’ – returns for the second phase of Michelin’s “the right tyre changes everything” advertising campaign. This time round Bib has been drafted in to save animals from becoming roadkill.

19th August 2010/by Tyrepress Editors

HiQ Easy Autocentres Franchise Invests in Pro-Align Machinery

HiQ franchise Easy Autocentres’ branches in Erdington and Kettering say they are benefitting from their investment in Pro-Align’s £30,000 wheel alignment systems. HiQ says there has been an increase in wheel alignment work of up to 50 per cent at each centre that now uses advanced Pro-Align machinery. Pro-Align says its systems help to improve motorists’ fuel economy, while also spotting defective and dangerous tyres at an early stage, thus reducing the potential of serious accidents.

18th August 2010/by Tyrepress Editors