Pirelli enjoying ongoing success with Angel GT
High on the programme for Pirelli UK this year is to capitalise on the Angel GT’s selection as ‘tyre of the year’ by Britain’s largest motorcycle publication, Motorcycle News. Pirelli is promoting the accolade via its dealers and directly to customers by various means. This coverage will build on the strong promotion the sports tyre will gain through on and off-track advertising connected with the MCE British Superbike Championship (BSB) and through Pirelli’s global Facebook pages. Motorcycle News’ choice for tyre of the year was announced last September.