Shortage of product contributes to modest increase in motorcycle sales – NMDA
High expectations of growth in motorcycle sales for March 2016 were tempered somewhat by low product supply. While the market started strongly this year, overall growth was only 1.6 per cent compared with March 2015. “Following a strong start to 2016, the NMDA had high expectations that March would follow suit on the back of the new 16-plate change, however the market was up by only 230 bikes compared to March 2015 – marking an overall growth of just 1.4 per cent”, said Stephen Latham, head of the National Motorcycle Dealers Association (NMDA) which represents motorcycle retailers across the UK.