As Iranian business envoys court representatives of the various global markets at the 2014 World Economic Forum in Davos, Switzerland, details of the country’s recent tyre market development have also emerged. Of course, the Iranian enterprise bigwigs have been intent on smoozing with the self-styled “masters of the universe” in order to make business in-roads now that certain automotive and petrochemical economic sanctions have been lifted by the west. During a recent interview with the BBC one such envoy described Iran as a very developed and highly educated market poised for further development, but it also has to be said that the geo-political environment makes things complex.