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Think Bike' campaign – is it working?

As the spring weather arrives, many motorcyclists will be checking their bikes over and heading out for the first ride of the year. While they only make up a tiny proportion of the UK’s road traffic, motorcyclists account for a disproportionately high number of serious accidents on Britain’s roads every year – 10 per cent of all serious and fatal accidents, according to research from the Department of Transport. To try and reduce this number and to make other road users more aware of the vulnerability of motorcyclists, the government relaunched the ‘Think Bike’ campaign in 2006. But has the campaign had the desired effect? Are road users more aware of motorcyclists?

3rd March 2011/by Tyrepress Editors

Michelin Pilot Road 3 given 5 stars in Bike Magazine tests

Michelin’s new Pilot Road 3 sports-touring tyre has been singled out as a five-star tyre by Bike Magazine in a test involving six other sports-touring tyres. The tyre, available since January this year, was the only one given full marks after testing completed at Bruntingthorpe Proving Ground by freelance road tester and national level racer Bruce Dunn, who has 20 years experience assessing tyres.

24th February 2011/by Tyrepress Editors

Avon kicks off 2011 bike season at Expo

Avon Tyres reports a successful three days at the Birmingham based Motorcycle Expo in late January. In a press release regarding the event, the tyre maker comments that in spite of a “tough” outlook for the UK motorcycle industry, Avon Tyres is enjoying a period of strong sales and is looking forward to a positive 2011.

9th February 2011/by Tyrepress Editors

Dunlop’s race to road motorcycle technologies

Tyres & Accessories recently visited the Dunlop Motorsport tyre factory next to Goodyear Dunlop’s UK headquarters at Tyrefort in Birmingham. While around half of the 1,200 tyres produced on-site daily are designed for four-wheel use, Dunlop was showing T&A its motorcycle range and how motorsport tyre developments have “cascaded down” to the Dunlop brand’s road going range, in the words of Mark Sears, chief design and development engineer for Dunlop motorcycle tyres.

3rd February 2011/by Tyrepress Editors

Conti, Sava to raise two-wheel prices

UK two-wheel tyre distributor Bike Tyrestore has announced a new round of price increases from manufacturers Continental and Sava. Continental motorcycle and scooter product prices are to increase by a figure reported to be around 5 per cent. Sava, continues Bike Tyrestore, will implement its price increase selectively on the back of the continuing rise of raw materials costs. Both brands will sell at the increased prices from 1 February, 2011.

28th January 2011/by Tyrepress Editors

Latest Bridgestone Race Battlax Available in Spring

This coming spring Bridgestone intends to release its latest production motorcycle racing radial, the Battlax Racing R10. Featuring an all-new tread, structure and compound, the R10 is described by the tyre maker as a product that “offers enhanced user-friendliness and better lap times, benefiting production motorcycle racing worldwide as well as users who enjoy riding high-performance super sport bikes on circuits.” Bridgestone adds that the new tyre was developed with European market use in mind and the end product is one that “provides superb dry performance and handling performance.”

13th January 2011/by Tyrepress Editors

January Launch for Michelin Pilot Road 3

During the month of January Michelin is bringing two new motorcycle tyres designed for road use to market. Spearheading this portfolio expansion is the eagerly awaited Pilot Road 3 for sport touring bikes. Michelin states this new product has been designed to deliver superior grip in all conditions of use – whether on wet or damp – as well as offer outstanding total mileage. The tyre, the manufacturer adds, reflects Michelin’s across-the-board R&D strategy of improving individual tyre performance characteristics without sacrificing others. In this instance, engineers at the Michelin Technology Center “developed X Sipe Technology” (XST), which integrates dual-action sipes into the tread. How this works, Michelin explains, is that the sipe ribs first cut through the surface of the water, which is then evacuated faster and more effectively toward the outside of the tyre through wide grooves.

10th January 2011/by Tyrepress Editors

Sava Making Strong Motorcycle Market Progress

Thanks to a combination of bad weather and economic gloom, most sectors of the motorcycle and scooter tyre replacement industry suffered during 2010. So it is good to hear of one manufacturer reporting a large growth in sales. This manufacturer is the maker of Sava tyres. And while Bike Tyrestore, the UK trade distributor for the Slovenian produced brand, comments that Sava is not yet a “household name”, it notes that its products are approaching dominance in the UK motor scooter replacement tyre market and Sava is also making strong progress in the fields of light motorcycle and on/off road tyre sales.

5th January 2011/by Tyrepress Editors

Maxxis Marks Ten Years of British Motocross Sponsorship

Recently Maxxis announced its continuation as headline sponsor of the ACU British Motocross Championship by signing up for the 2011 to 2013 seasons. To mark a decade of commitment to the series – the tyre maker first served as sponsor in 2001 – Maxxis has decided to take stock of how its presence in the motorcycle sector has grown over the years.

13th December 2010/by Tyrepress Editors

Maxxis Highlights Off-Road Bike Strengths in MOTO Feature

Maxxis is aiming to promote its credentials as a specialist in the field of off-road motorcycle tyres through sponsoring an editorial feature in the UK consumer magazine MOTO. The tyre maker describes the eight-page article as one that “spells out everything riders need to know about tyres to get the best out of their motocross bikes.” The article, ‘Tyre 101: the ultimate guide to rubber’, appears in the November issue of the magazine and explains why the failure to select of rubber fit for the intended purpose could lower a bike’s performance and potentially ruin an otherwise perfectly good set of tyres.

2nd December 2010/by Tyrepress Editors

Avon’s Roadrider a Track and Critical Success in 2010

Avon’s Roadrider is a comprehensive range of cross-ply tyres for road-going and classic racing motorcycles. During 2009, Avon decided to produce a number of different fitments, all V-speed rated, which would allow the retailer to carry much less stock but be able to cover a large number of diverse motorcycle models. This strategy was rewarded at the start of 2010 at the British Dealer News Industry Awards. Having polled more than 500 UK motorcycle dealerships the Avon Roadrider received a Certificate of Merit in the Best Aftermarket Product category.

24th November 2010/by Tyrepress Editors

Dunlop SportSmart Voted MCN Tyre of 2010

During more than 50 years in print the UK based publication Motorcycle News (MCN) has sold nearly half a billion copies, and the information it shares is widely read and respected at home and internationally. It is thus no surprise that Dunlop takes pride in the selection of its Sportmax Sportsmart for this year’s MCN Product of the Year – Tyre award. The Dunlop rubber took top honours based both on the decision of the MCN judging panel and votes submitted by readers of the popular weekly paper.

18th November 2010/by Tyrepress Editors

Pirelli Goes Dual-Compound with Diablo Rosso II

November’s EICMA International Motorcycle Show in Milan provided Pirelli with a ‘home town’ venue for the introduction of its latest tyre for supersport and naked bikes, the Diablo Rosso II. The Italian manufacturer’s replacement to the first generation Diablo Rosso is described as being an “ideal evolution” of the original tyre that has inherited its predecessor’s sporty identity while emphasising and improving versatility, wet performance and regularity of wear. The Diablo Rosso II, with its strengths as a supersport road tyre, thus joins the trackday-focused Diablo Rosso Corsa in a premium radial product line-up that Pirelli calls ‘Rosso Generation’.

9th November 2010/by Tyrepress Editors

Avon Tyres Backs Motorbiking Industry ‘Get On’ Drive

Avon Tyres is backing a marketing drive by the Motor Cycle Industry Association to bring more people into UK motorcycle dealerships. ‘Get On’ is a three-year programme which aims to change the perception of biking and bring brand-new people into riding motorcycles while also getting lapsed bikers back into the saddle. The campaign promotes the benefits of life on two wheels, which includes beating congestion, being more economical and environmentally-friendly, while also stressing the fun and freedom that only two wheels can give. The aim is to get around 100,000 people to try biking or two wheels for the first time.

28th October 2010/by Tyrepress Editors

Bridgestone Unveils Latest Addition to Battlax Range

Bridgestone has introduced its latest motorcycle tyre at the Intermot exhibition in Cologne, Germany. Called the Battlax BT-016 Pro Hypersport, the radial sports tyre is described by the manufacturer as a product incorporating “a number of advanced technologies developed by Bridgestone in MotoGP.” The end result, says Bridgestone, is a successful combination of excellent durability and superior performance on both dry and wet surfaces. Designed specifically for larger-sized sports motorcycles such as supersport and naked bikes, the line-up includes one front tyre and three rear tyre sizes.

6th October 2010/by Tyrepress Editors