Pirelli introduces social media Moto competition
Pirelli is offering the chance for followers of its Moto Facebook page to compete in an online “social game” with the top prize of a trip to Los Angeles. The complete content of the brand’s “Ride Like an Angel” contest will become available to users promoting Pirelli’s Moto page within their own social groups and purchasing a set of Pirelli Angel ST tyres in April or May 2012, helping to promote the brand both online and in retail stores. The game involves scoring points by completing four tracks set in Los Angeles districts such as Downtown and Santa Monica.