Capitalize Placed in Charge of Pirelli UK Motorcycle Segment PR
Pirelli has handed London based agency Capitalize responsibility for promoting its motorcycling activities in the UK. Initial projects for the agency will include a PR campaign for Pirelli and Metzeler’s racing activities, to publicise the company’s growing product range through specialist and trade motorcycling media as well as to a wider audience through motorsport, national and consumer lifestyle outlets.
Pirelli’s racing portfolio ranges from sole control tyre for the World Superbike Championship and British Superbike Championship to its presence at landmark road racing events including the Isle of Man TT, North West 200 and Macau GP as well as widespread club racing events. The company has also claimed victories in the 2008 MX1 and MX2 Motocross Championships, bringing its tally to a respectable 51 World Championship crowns.