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Hankook begins Mono Mars Formula E partnership

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Mono Mars is, I am told, a virtual influencer inspired by Mars exploration rovers. His quest to go to Mars has helped Mono Mars gain more than 115,000 followers, and Hankook Tire has now joined up with this Red Planet-obsessed robot to reach out to motorsports fans as part of its Formula E partnership.

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Related news:

  1. Prepared & ready: Hankook awaits Formula E race debut
  2. Hankook becomes title sponsor of Mexico, Rome London finale E-Prix
  3. Hankook Tyre UK secures headline sponsorship of 2021 BBC Top Gear EV Awards
  4. Hankook iON race to debut at Essen Motor Show
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