Following earlier reports on 25 November 2022, Avayler, Halfords’ B2B software arm has confirmed that ATU has selected the Avayler mobile solution to support its new mobile servicing and tyre fitting division. Avayler Mobile will initially be rolled out in Munich as part of ATU’s “Mobile Workshop” pilot project, with further plans for expansion throughout Germany.
Micheldever Tyre Services (MTS) reports that it is continuing to invest in e-commerce solutions that benefit their tyre retailer network, with its dedicated tyre selling website, TyreClick, providing a “key platform for online success”. MTS investments include development of the TyreClick site and investment in third-party expertise, such as Strategic Q, to help enhance Search Engine Optimisation (SEO).
Halfords Group plc has made a further tyre sector acquisition with its purchase of LTC Trading Holdings Limited and subsidiary Lodge Tyre Company for £37.2 million. The addition of Lodge Tyre’s 50 garages and 248 mobile vans takes the Halfords garage services business to 656 garages, 253 consumer vans, 440 commercial vans and nine warehouses.
ATS Euromaster reports that demand for its mobile tyre service increase rapidly over the last two years. The tyre retail business currently attends 9,000 jobs a month on average. A quarter more jobs are expected next year.
Tirebuyer has formed an exclusive partnership with mobile tyre franchisor Tread Connection in order to capitalise on the “explosion” of mobile tyre fitting demand. Tirebuyer will use the Treadsy brand as the identity for its mobile solutions division and over 11,000 existing Tirebuyer brick and mortar install partners as well as more than 80,000 American Tire Distributor customers will be given the opportunity to add a Treadsy van to their business to provide mobile tyre installation services to their own consumers in exclusive geographic territories. Tread Connection’s existing network of franchisees will be integrated with the Treadsy brand and technology that will also be assigned preferred territories within Tirebuyer.com.
Netherlands based TechnoMarketing Group (TMG) is working towards the introduction of its E-CUBE mobile tyre servicing equipment in the UK. The system is already firmly established in many countries throughout Europe and in North America. It is designed as the next generation in versatile and safety when changing a tyre at a customer’s home or workplace.
Halfords will extend its Mobile Expert service to London, following its pilot in the West Midlands, Manchester and Surrey. The retailer will place five new vans in London from 30 March, which it says will cover the capital. The service means that Halfords Mobile Expert vans will be available to nearly a third of UK households. The company added that it plans to roll out between 100 and 150 vans across the UK within the next two years.
Pets at Home has signed a new contract with ATS Euromaster. The tyre management firm will seek to provide longer tyre life and greater visibility of running costs, handling all aspects of Pets at Home’s tyre management. This follows a comprehensive tyre audit carried out by ATS Euromaster across the customer’s truck and trailer assets, which identified opportunities to reduce operating costs and improve tyre life, safety and uptime.
2 April sees the launch of the AA’s first professional mobile tyre fitting service. Called ‘AA Tyres’, the service is a joint venture with Manchester-based Event Tyres and initially, the fleet consists of 30 AA-liveried vans, each equipped to change tyres, repair punctures and balance wheels at a location convenient to the driver. The news confirms earlier reports suggesting such a move was on the horizon.
The AA will soon launch a tyre-fitting fleet as part of its company’s expansion strategy as a listed company. Tyres & Accessories understands that this will run in conjunction with a specific industry partner as opposed to being directly owned and run by the AA. AA Tyres will being with 30 vans, something which suggests it will not offer national coverage initially. However, this figure and therefore also the coverage, is likely to increase over time.
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