Tyres from Czech manufacturer Mitas will be sold directly on to the Irish market from the beginning of November. The tyres will be sold through subsidiary company Mitas UK Ltd., which will be trading on the Irish market as Mitas Ireland. As well as agricultural and OTR tyres, Mitas Ireland will be selling earthmover, industrial and motorcycle tyres. The organisation will operate from a warehouse in County Kildare, run by sales manager Dave Deering.