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Giti Tire launches Giti PCR brand in Germany, debut at Automechanika Frankfurt

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Following up the European launch of Giti branded truck tyres at Reifen 2016, Giti Tire has now launched a new flagship Giti branded passenger car and SUV summer portfolio for the German market. The range, which consists of four “premium performance” tyres, has been developed and tested exclusively throughout Europe by the company’s Hannover-based R&D Centre. Giti stated that there were “no plans to replace the GT Radial brand”, previously positioned as its global flagship, in Europe when the commercial range was launched. According to the manufacturer, this remains the case, with the Giti PCR range designed to complement its existing GT Radial, Primewell and Runway brands; Giti will offer selected sizes aimed at specific vehicle segments.

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Related news:

  1. Giti’s European R&D centre ready for growing OE business
  2. New GT Radial Savero SUV targets growing compact, medium sized market
  3. GT Radial wins European original equipment deal
  4. Giti Tire bringing its flagship car tyre brand to Europe
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MIRA first to offer Tempest-accredited testing in the UK

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Horiba MIRA is strengthening its cyber security capabilities by offering full vehicle Tempest testing, as a result of its partnership with Secure Systems and Technologies (SST), a CPTAS accredited body.

The Tempest standard enables First of Type Platform tests to be carried out at MIRA for military manufacturers looking to understand the susceptibility of computer and telecommunications devices in their vehicles to hacking. These devices include computers, cables, telephones, radio signals and operating systems, which all emit electromagnetic radiation (EMR) that can be used by dishonest interceptors to reconstruct intelligible data.

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Related news:

  1. Horiba MIRA reopens, becomes ‘Covid-Secure’
  2. ResiCAV: ‘Urgent Need’ for UK Road Transport Cybersecurity Programme
  3. ETI developing ‘smart’ TPMS at MIRA
  4. Horiba MIRA’s new £4m propulsion test centre
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ETI developing ‘smart’ TPMS at MIRA

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The Energy Technologies Institute (ETI) is to invest £200,000 in the first stage of four-month project which aims to develope smart tyre pressure system (commonly called TPMS) at MIRA. According to the two parties, the project aims to help increase the fuel efficiency and reduce emissions of all heavy duty land vehicles that use pneumatic tyres.

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Related news:

  1. 5*StarS consortium, led MIRA, to focus on cyber security
  2. MIRA first to offer Tempest-accredited testing in the UK
  3. ResiCAV: ‘Urgent Need’ for UK Road Transport Cybersecurity Programme
  4. Horiba MIRA reopens, becomes ‘Covid-Secure’
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Federal-Mogul MIRA tests say Eco-Friction brake pads are best in class

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Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation has published test results that show Ferodo Eco-Friction low and zero copper brake pads provide greater stopping power compared to competitors’ traditional, copper-based materials. The test was carried out by UK independent proving ground and research consultancy, MIRA. From 100kph, Eco-Friction brake pads are shown to improve the braking performance of a Mk6 Volkswagen Golf, Europe’s bestselling car, by 10 per cent, with similar equivocal results displayed across the passenger and light commercial vehicle sectors.

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Related news:

  1. Roadlink pads perform well against OE brand
  2. Champion launches new braking portfolio
  3. Supplier/factor training key to staff development – East Kent Components MD
  4. New technical bulletins from Brake Engineering
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Giti contests findings of ACE tyre test

In the most recent Auto Club Europa (ACE) comparative test of competitively priced tyres, the ranking of the newest GT Radial touring tyre, the Champiro FE1, has caused consternation with the manufacturer. ACE-GTU ranked the tyre bottom in the test, with its performance in the wet causing particular concern, despite the fact that the tyre carries a B rating for wet grip on the tyre label. In response, Giti sent a testing team based at Mira in Leicestershire, to re-examine its tyre at Idiada, the proving ground near Barcelona at which the ACE test was carried out. Giti also released a full statement to Tyres & Accessories, explaining that it was investigating all avenues to explain why the results recorded by ACE-GTU did not match its own findings.

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Related news:

  1. Giti undertaking further ‘independent’ tests following ACE summer tyre results
  2. Giti Tire launches Giti PCR brand in Germany, debut at Automechanika Frankfurt
  3. Ten price-competitive tyres put to the test
  4. Giti: Dekra independent results contradict magazine tyre test
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DriveRight R&D moves into MIRA

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DriveRight, a leading independent supplier of international automotive, wheel and tyre data, has established its UK R&D team and wheel and caliper consultancy at MIRA Technology Park, near Hinckley. DriveRight recently announced plans to expand further, and the move to MIRA Technology Park (now part of the Horiba MIRA group) is the first step in its expansion plan.

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Related news:

  1. DriveRight receives six-figure investment from Finance Wales
  2. Horiba Mira gives test facilities an electric boost
  3. MIRA sold to Japan’s Horiba
  4. First Stop ‘accelerating’ expansion plans
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Bridgestone hosts customers and staff at Mira demonstration day

Bridgestone has hosted customers and staff over three days at Mira, where the manufacturer presented its products through a series of driving experiences and displays. “Bridgestone World”, which also included Firestone brand products, comprised various wet handling and off-road driving experiences; a series of activities and displays, including Firestone’s music partnerships; Bridgestone’s sporting sponsorships in a specially created motocross area; and a Bridgestone Golf area.

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Related news:

  1. Paul Malin confirmed for Bridgestone Apex Motocross event
  2. Bridgestone’s five-star motocross riders enjoy a winning Battle
  3. Bridgestone back with motocross for winner-takes-all weekend
  4. Bridgestone renews 16-year-old’s motocross sponsorship
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Giti Tire makes 4 European R&D appointments

Giti Tire has made four appointments across its European R&D facilities, bringing the number of staff within its Hannover and Nuneaton (Mira) centres to 17. Giti stated that the appointments meet increasing demand for original equipment, product planning and field engineering projects.

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Related news:

  1. Giti Tire appoints Italian market analyst
  2. Warren promoted to Giti marketing manager UK – passenger car and light truck
  3. OE focus for latest Giti Tire appointments
  4. Giti appoints European sales and marketing directors
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Micheldever supports Audi at MIRA tyre event

Audi UK recently staged a three-day tyre training session for over 200 of its service advisors at MIRA support provided by Micheldever Tyre Services. According to the company, the training event was specifically designed to give attendees an insight into how tyres impact the performance and handling of vehicles, specifically the differences between new and worn tyres, summer and winter tyres, as well as the significant difference between premium and budget tyres.

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Related news:

  1. Horiba Mira gives test facilities an electric boost
  2. ResiCAV: ‘Urgent Need’ for UK Road Transport Cybersecurity Programme
  3. Epyx: Driver demand advancing Tyreserve uptake
  4. Magna Tyres renews Cemex UK contract
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MIRA sold to Japan’s Horiba

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The Tokyo-listed Horiba Group has acquired MIRA Ltd’s entire business operations for approximately £83.1 million. Horiba states it purchased the UK-based company in order to expand its vehicle development and testing business, and to further the development of next-generation mobility solutions, such as autonomous vehicles. A new firm, HRA International Ltd., was established in the UK on 5 June 2015; this took over MIRA’s assets yesterday and commenced operations as Horiba MIRA Ltd.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Michelin to capitalise on Blackcircles.com, ATS Euromaster ‘synergies’
  2. Sumitomo Rubber Industries to acquire Micheldever Group
  3. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  4. PSA acquires Opel/Vauxhall
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Motorists’ biggest winter fear is new drivers

As the Met office warns we could be facing one of the wettest winters ever, you may be surprised by what motorists are most concerned about when it comes to driving in winter months. Rather than hazardous weather conditions; black ice; getting stuck in snow or being stranded, a new study from Halfords Autocentres reveals […]

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Related news:

  1. Mercedes-Benz promotes cold weather tyres
  2. Halfords urges drivers to kick the kicking habit
  3. Winter tyres the safest option, even without snow and ice – TyreSafe
  4. Prepare your vehicle for winter, says LeasePlan UK
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‘UK Autodrive’ to lead the way on driverless car integration

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Innovate UK has announced that ‘UK Autodrive’, a consortium of local authorities, the UK’s leading technology and automotive businesses and academic institutions, has won the UK Government’s £10 million ‘Introducing Driverless Cars’ competition. In short this means a semi-autonomous Range Rover research vehicle will now be used to test driver reactions on the roads around […]

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Related news:

  1. Cenex to host connected and autonomous vehicles conference
  2. Voith to handle 2.5 million tyre/wheel assemblies a year after expansion
  3. UK drivers have most reservations about autonomous vehicles, says research
  4. Lords committee visit driverless vehicle research project
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Reifen 2014 heralds new era of Kenda European product development

Michael Andre, Kenda marketing and sales manager

Taiwanese manufacturer Kenda has sold products into European markets for some time, but Reifen 2014 is seen as an opportunity to enhance and solidify its position. This rejuvenation of Kenda’s European business is inspired by the establishment of a new European headquarters in Oldenburg, Germany, and two key appointments.

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Related news:

  1. Federal celebrates 60th anniversary at Reifen
  2. Kenda to display latest European market products at Reifen 2016
  3. Kenda to “focus on Europe” in Essen
  4. The Genesis of Zenises
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