The IAAF annual awards & dinner 2015 hosted its “most prestigious ceremony to date” for the second year running at the ICC in the heart of Birmingham. Sponsored by Comma Lubricants, sports broadcaster John Inverdale was the guest speaker for the evening. With 600 guests, and more than 30 aftermarket companies in attendance contesting the awards, after-dinner entertainment was provided by an acoustic set by Prok & Chloe. In addition to the headline sponsor, the event benefited from sponsorship from a number of major brands, taking full advantage of the vast range of aftermarket decision makers in attendance. The automotive industry charity, BEN, raised nearly £10,000 on the night.