European exhibitors increasing global visibility at Reifen China
At Reifen China Tyrepress.com spoke with three European wholesalers at the show, representing Belgium, the Netherlands and Poland. Deldo’s Rutger Veerman emphasised the importance of its connection with Asian markets, having sold Chinese brands for 15 years. Chinese products, including Minerva and Fortuna, made up half of the wholesaler’s eight million tyre sales in 2011, while Veerman says the increasing market for higher-end vehicles in Asia has in turn increased demand for premium brand tyres in the Asian replacement market. He said the company’s presence at the show was important in talking with suppliers and customers alike, emphasising Deldo’s “message to colleagues in China to consider strategy more”, since the control offered by private Deldo labels is attractive to “lots of customers”.