Re-focusing on Cooper: T&A interviews Jeff Schumaker
At the start of 2013, Jeff Schumaker took over as managing director of Cooper Tire Europe moving to the company’s Melksham headquarters in order to take up the role. But Schumaker’s appointment wasn’t a UK debut, but rather a return to the country and to familiar faces. Schumaker’s first stint in the UK took place roughly a decade ago in 2002/2003 when he was mentored by then MD Ron Shield and worked alongside his immediate predecessor in Melksham, Julian Baldwin, who was then marketing and motorsports director. Roughly four months after Schumaker took up the reigns at Cooper Tire Europe, Tyres & Accessories visited the company’s Melksham headquarters to see what direction the company is taking following the most recent change of leadership.