Cooper’s new flagship outperforms predecessor ‘in every area’
The United Kingdom is Cooper Tire’s strongest European market. The company holds a 7 to 7.5 per cent of the consumer market here, thanks largely to healthy 4×4 tyre sales. Market share on the other side of the English Channel and in the PCR segment is more modest, however, and Jeff Schumacher would like to see this change. Schumacher, who took on the role of Cooper Tire Europe’s managing director and vice-president at the start of this year, aims to increase combined market share for all Cooper brands to five per cent across Europe. To achieve this, the company has opened a new branch office in Russia, is increasing market penetration in France and Germany and signing on new brand ambassadors. Furthermore, in September Cooper unveiled a new range-topping passenger car tyre, the Zeon CS Sport.