More Than Just Products
Today, every company that wants to be successful in fleet business needs a lot more than just good products, nowadays that is just a prerequisite. Those responsible at Bandag Inc in Muscatine, Iowa, are convinced that the right service and the right network is even more important than the products. Bandag claims that it has both, and is trying to further integrate all of its 220 European dealers into a single global retreading network. In order to promote this policy, the company invited 20 of its dealers from around the UK and Ireland to visit its American headquarters.