Hercules to Open Middle-East and SE Asia Offices
Hercules International boss Joe Recchia has told Tyres & Accessories that Hercules’ visit to the inaugural Reifen China exhibition is not about instantly accessing domestic sales in China, but rather establishing a foundation on which to build in the months and years ahead. Recchia’s plan is to grow Hercules’ export business from an international to a global player.
Up till now, Hercules has been a large manufacturer active in numerous markets all over the world – 93 at the last count, up roughly a third from the approximately 75 nations the company sold tyres to in 2006. But now the Canada-based operation is planning to turn global by establishing regional offices in a number of key markets in 2008. On the subject of China, Joe Recchia is clear that there is not much prospect of competing with Chinese manufacturers in terms of price, so the Hercules has plans to take the OE route to market. Recchia didn’t go into details of exactly which manufacturers he was referring to, but did say that the plans are expected to be underway in the middle of 2008. Hercules’ international intentions look set to focus on one of two of its private brands (perhaps even both), but Rechhia would only go as far as saying that they represent totally different distribution channels.