Goodyear Promotes Safety in New Ad Campaign
Goodyear is highlighting the safety aspects of its products through a new integrated advertising campaign. The advertisement, created by London based agency Leagas Delaney, utilises the iconic Goodyear blimp, portraying the airship as a flying laboratory housing a team that looks after drivers on their journey.
The safety message is bolstered by statistics highlighting the safety benefits of Goodyear’s innovations, and the campaign also introduces a new endline – ‘Safety Together’ – and a new corporate identity. The campaign will be shown across Europe, the Middle East and Africa, encompassing TV, print and point of sale.