When Goodyear Dunlop Tires Europe said it had appointed George Rietbergen as managing director UK and Ireland in March, the announcement meant the Dutchman would become the operation’s third managing director since 2004. During that time significant changes have taken place in the company’s UK and Eire operations including the separation of HiQ in a hard franchised passenger car only retail operation and a Truck Force network; the adoption of multi-brand and multi-company distribution strategy via outsourced third party logistics (namely Norbert Dentressangle) and a significant number and scope of personnel changes. Set against this backdrop you could be forgiven for expecting more upheaval, but as Tyres & Accessories recently found out in an exclusive interview with the new MD, he brings with him a refreshingly up-front Hollandic approach and an understated management style that puts the emphasis on the departmental heads and middle managers rather than “the man at the top.”