New truck and bus marketing head at Michelin
Michelin Tyre PLC has announced a successor to Martin Covington, who retired as head of Truck and Bus Marketing after a 37-year career at Michelin. Tyre industry newcomer Sharn Samra has been appointed to the role, with responsibility for the UK and Ireland. She joins Michelin from Wolverhampton-based lock and home security firm Yale, where she had worked since 2004, initially as the company’s head of Product Management and Marketing for Europe, the Middle East and Africa before taking over as head of Business Development in 2009. Prior to working at Yale, Samra spent three years as a product manager at Staffordshire-based Newell Rubbermaid.