Continental creates fleet departments with truck tyre unit appointments
Continental will aim to support its fleet business with the creation of two new independent departments to oversee the areas of Fleet Support and Truck Tyre Marketing across Europe, the Middle East and Africa (EMEA), focussing specifically on its Conti360° Fleet Services. The company has appointed Martin Burdorf to take charge of fleet management, while Barry Guildford will become the new marketing chief. Both will report directly to Herbert Mensching, director of Marketing and Sales Truck Tyres EMEA.