With the theme “Gemeinsam Zukunft gestalten” (“Shaping the Future Together”) a Pirelli dealer forum, one of six held in various German cities, took place just outside Hamburg at the end of March. In a number of speeches Pirelli explained how it wants to “shape the future”. Dr. Paolo Masera, for instance, managing director of Pirelli Reifenwerke as well as being responsible for the Italian manufacturer’s original equipment business worldwide since the beginning of the year, gave the tyre dealers an insight into Pirelli’s OE activities. He was able to tell them with pride that Pirelli had gained 254 homologations since 1996, no less than 169 of them in speed categories V and above. Last year almost ten million tyres went to European original equipment. With six or seven factories the Italians say they cover 95 p.c. of the OE business and 60 p.c. of the replacement market as well. With 12 p.c. European market share in ultra-high-performance tyres the company claims place three behind Michelin, the market leader, and Continental. Dr. Klaus Betka, board member with responsibility for production, spoke about the new manufacturing process MIRS (Modular Integrated Robotized System), while Roland Steindorf, managing director of the Sales Marketing Company, spoke about the possibilities and opportunities of “e-commerce”, i.e. selling on the internet. Within the framework of the so-called “e-Pirelli Project” the Italians plan to invest roughly two trillion lire in all divisions of the group on internet applications and new technology by the year 2002. Details are explained in the April edition of NEUE REIFENZEITUNG.