Jaguar Pulls Out of F1
Jaguar is to pull out of Formula One at the end of 2004 and Ford’s engine maker Cosworth is also up for sale. F1 representatives believe this decision will have huge affects on the sport, which is under threat from carmakers seeking to establish a rival championship. The news certainly won’t be received well by Michelin, Jaguar’s F1 tyre supplier.
Joe Greenwell, chairman and CEO Jaguar and Land Rover said: Jaguar’s presence in Formula One has been a valuable marketing and brand awareness platform particularly outside our main markets of the US and the UK. However it was our collective view that it is time for Jaguar Cars to focus 100 per cent on our core business.”
It is thought that the company could no longer financially compete with rivals BMW and Mercedes, partners to Williams and McLaren. World champions Ferrari and new arrivals Toyota have estimated budgets in excess of $200 million a year. “It is so expensive to be successful in Formula One,” said Ford vice-president Richard Parry-Jones. “The money the sport generates is not distributed equitably to the various stakeholders,” he continued.