Michelin and Pirelli Rank Highest in US JD Power Survey
Michelin has come top in JD Power’s latest OE tyre satisfaction survey in the SUV-sized vehicle-based tyre segments, with Pirelli winning in the mass-market segment. The “2006 Original Equipment Tire Satisfaction Study” was based on five performance factors: appearance, handling, ride, traction and wearability. The study found that tyre wearability continues to be the most important factor in overall OE tyre satisfaction. “In general, tyre manufacturers will see the largest return on investment if they are able to improve in the wearability factor,” said Carolyn McBeth, director of automotive component research for JD Power and Associates.
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