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Michelin launches 2017 Tyre Academy

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A 16-strong group of tyre dealership staff have taken part in the first Michelin Tyre Academy programme of 2017 – a dedicated training course aimed at members of the Michelin Auto Professional network develop the next generation of expert technicians.

Michelin held two launch events, with seven delegates from dealerships in the north of England, Wales and Northern Ireland invited to the Michelin Training Centre in Stoke-on-Trent for the first module, and nine from dealers across the south hosted at Gatwick’s Copthorne Hotel, where they met with Michelin’s technical training team.

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‘Class of 2016’ graduates from Michelin Tyre Academy

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Delegates from the Michelin Tyre Academy ‘Class of 2016’ flew to the company’s Clermont-Ferrand headquarters for the third and final module of the training course, and were rewarded for their dedication with a 4×4 driving experience on a mountain-top track.

Six students from the Academy’s initial 2016 intake were selected for the module by their respective Michelin Auto Professional advocate programme tyre dealerships, which are also all part of the Michelin Certified Centre (MCC) network.

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  4. Michelin launches 2017 Tyre Academy
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