You’d be bonkers not to have noticed the raft of new Michelin guides hitting the bookshelves in November. Earlier in the month we reported the launch of the latest editions for Germany and Switzerland, but in coming days the gastronomic scribes in the Michelin guide team will release three new European tomes.
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Russians wishing to spend their hard earned roubles abroad can now draw upon expert help when visiting Paris, thanks to the launch of Michelin’s first Russian-language guide. The Cyrillic version of the Michelin Paris Green Guide is one of a number of guides, maps and atlases now on sale in bookshops across Russia. Apart from the Paris Green Guide, the range on offer is at present solely available in English – however Michelin states it will release four further Russian-language Green Guides before the end of the year.
Change is inevitable, and the world-renowned institution, the Michelin guide, is – after more than a century in print – embracing the internet age. Information about the world’s finest restaurants and cuisine will be direct to smart mobile devices so that gourmets, foodies and other like minded folk on the go can have all the information they need in the palms of their hands.
On October 13 Michelin guide director Jean-Luc Naret unveiled an alliance with mobile content provider Ubi Ubi – a company that, in its own words, seeks to “partner with prestige brands to coalesce and serve the world’s most discerning mobile communities with upscale lifestyle products inspired by stealth elegance and adventurous technologies.” News of this alliance was given in hand with the release of the latest Michelin guide to San Francisco.
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