Giti Tire has introduced nine new sizes to the GT Radial Champiro FE1 range. Positioned as an all-round premium passenger car tyre for the performance C and D vehicle segments (including such bestsellers as the Volkswagen Golf, Peugeot 308 and Kia C’eed) the tyre now has more than 95 per cent coverage of its target sector. Launched in 2014, Giti expects the tyre to become one of its biggest sellers.
Kumho executives show Tyres & Accessories around Lutterworth NDC Just over a year after Kumho moved into its Lutterworth, Leicestershire national distribution centre (NDC), Tyres & Accessories caught up with brand manager Dan Woodward and marketing director John Thrupp in order to learn more about both the NDC and the company’s ongoing progress in the […]
Micheldever Protyre has used CAM’s UniSerV software technology to manage its growing truck business over the past four years. Now it plans to integrate e-jobsheet, CAM’s digital tablet-based service work platform for truck, bus and van. The software will allow it to capture job data accurately, increase its business development opportunities and process transactions speedily and accurately, CAM says.
As we reach the end of 2014, we think it’s a great idea for tyre dealers to find a way to celebrate. One dealer’s decoration in the north east caught Micheldever wholesale director, Alan Baldwin’s eye; he sent a picture of Grande Tyres’ Christmas Tree made of various types of tyre to Tyrepress.
Organisers of the Michelin Clio Cup Race Series and Michelin Clio Cup Road Series have revealed that Silverstone International Circuit and Thruxton will appear on the championship calendar for the first time in 2015, as part of an impressive 12 round season. With several improvements implemented for next year, other ‘firsts’ include the introduction of […]
Giti Tire and exclusive distributor Micheldever Tyre Services (MTS) have completed a programme of 12 customer roadshows throughout the UK. Showcasing GT Radial Performance Centres (GTPC), the events, which took place between August to October, were attended by more than 80 new and existing GTPC partners, the manufacturer states.
Giti Tire has launched the Runway Enduro SUV, a new tyre designed for highway use in the entry level mid-range sector. Angelo Giannangeli, Giti Tire marketing director for passenger car and light truck – Europe, explained that the tyre delivers to consumers a strong combination of performance and durability at a good price point. Giannangeli […]
The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.
With suggestions that 20 per cent of all tyres will be purchased on-line by 2020, leading UK tyre distributor Micheldever Tyre Services (MTS) reports that its online effort – the TyreClick on-line solution – is already in use in 1000 sites across the UK.
A Micheldever/Protyre survey has confirmed children’s despicable taste in movies. Asked for their favourite film of the summer, Despicable Me 2 beat Frozen and How to Train your Dragon to first place. The survey draws attention to the need to keep children happy in the back of cars on family holidays, with portable video players an increasingly popular method of doing so.
Micheldever Tyre’s retail division Protyre, has been shortlisted as a finalist in UK Customer Experience Awards 2014. Now if their fifth year, the awards celebrate and reward excellence in customer experience and support organisations and businesses that wish to promote an exceptional customer experience. Protyre is the fifth largest tyre retailer in the UK.
Kumho Tyre (UK) Ltd (KTUK) has established a new direct sales organisation following on from the recent announcement of a new three-year contract with Micheldever Tyre Services.
The new facility is located at Magna Park near Lutterworth in Leicestershire and provides an office base for the company’s expanded sales and marketing division as well as a warehouse stocked with the company’s full range of car, 4×4, van, truck and motorsport tyres. Sited close to the M1, M6 and M69 motorways, the Magna Park centre is perfectly placed to act as a national distribution hub.
Further to the Heads of Agreement signed last October, Kumho Tyre (UK) and Micheldever Tyre Services have announced their agreement to a new three-year contract with immediate effect. The contract confirms that MTS will continue to support and grow the existing Kumho Ecsta Performance Centre (EPC) network of independent retailers. In turn, Kumho will build and serve a complementary network of EPCs via its new warehouse facility in Lutterworth, Leicestershire. Both networks will operate on a common platform based on the long-standing approach.
Giti Tire has appointed Lorna Craig as its retail network development manager. The position has been created with a brief to develop further the GT Radial Performance Centre (GTPC) programme in the UK. Craig, formerly a brand manager with GT Radial distributor Micheldever, will work in partnership with the wholesaler to achieve this goal.
Last month’s leader “Pumping up” discussed how a number of key economic and tyre market indicators are pointing to better days ahead in the tyre market. Then in mid-April ETRMA reported that its members experienced double-digit increases in (sell out) sales during the first quarter of 2014 compared with the low first quarter of last year. But how does this translate into retail demands and what strategies are tyre retailers adopting to make the most of any consumer pickup coming through? Here Tyres & Accessories analyses the latest research from Encircle Marketing in light of recent macro-economic indicators.
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