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Protyre deploys SCV database

Protyre, the retail division of Micheldever Tyre Services, has taken on a Single Customer View (SCV) database developed by the Purple Agency (part of Adare). Micheldever Group purportedly sells 6 million tyres a year, roughly 20 per cent of the total UK market.

According to the company, the new database will allow the company to map out a customer communications strategy that routes campaigns via the most efficient channel across email, direct mail and in store. Driving deeper data insights, the new system will also help them deliver an even better experience for their customers, helping them keep their cars safe and legal whilst reducing their motoring costs by keeping them up to speed with the latest deals and offers.

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Related news:

  1. Tyre retail market in a redistribution phase
  2. Protyre buys Walkers Tyre Service
  3. Micheldever’s Protyre retail chain is UK’s fastest growing
  4. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
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GT Radial extends Champiro FE1 size range

Giti Tire has introduced nine new sizes to the GT Radial Champiro FE1 range. Positioned as an all-round premium passenger car tyre for the performance C and D vehicle segments (including such bestsellers as the Volkswagen Golf, Peugeot 308 and Kia C’eed) the tyre now has more than 95 per cent coverage of its target sector. Launched in 2014, Giti expects the tyre to become one of its biggest sellers.

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Related news:

  1. Giti celebrates half-millionth GT Radial FE1 sale with ‘Golden Tyre’ for UK dealer
  2. GT Radial presents 3-year development programme at European dealer event
  3. GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day
  4. Giti Tire SUV products outpacing market growth
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New distribution centre and new product range

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Kumho executives show Tyres & Accessories around Lutterworth NDC Just over a year after Kumho moved into its Lutterworth, Leicestershire national distribution centre (NDC), Tyres & Accessories caught up with brand manager Dan Woodward and marketing director John Thrupp in order to learn more about both the NDC and the company’s ongoing progress in the […]

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Related news:

  1. Kumho, Micheldever to renew distribution agreement
  2. Kumho signs 3-year Micheldever contract
  3. Kumho relaunches UK truck and bus tyre business
  4. 4×4 or SUV tyre sector?
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Micheldever Protyre to join CAM’s e-jobsheet community

Micheldever Protyre has used CAM’s UniSerV software technology to manage its growing truck business over the past four years. Now it plans to integrate e-jobsheet, CAM’s digital tablet-based service work platform for truck, bus and van. The software will allow it to capture job data accurately, increase its business development opportunities and process transactions speedily and accurately, CAM says.

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Related news:

  1. UUG7 meeting to preview new fleet auditing on e-jobsheet
  2. Hankook service provider Tyrenet first tyre dealer network using CAM e-jobsheet
  3. Tyre European Network dealers see appeal of multi-language e-jobsheet integration
  4. Tyrenet first live with UniSerV V7.2 integration
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Oh Christmas tyres, oh Christmas tyres

As we reach the end of 2014, we think it’s a great idea for tyre dealers to find a way to celebrate. One dealer’s decoration in the north east caught Micheldever wholesale director, Alan Baldwin’s eye; he sent a picture of Grande Tyres’ Christmas Tree made of various types of tyre to Tyrepress.

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Related news:

  1. Minouche Shafik: UK tyre sales showing recessionary behaviour
  2. Micheldever’s Protyre retail chain is UK’s fastest growing
  3. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  4. Falken specialist Walsall Wood Tyre & Service promotes tyre safety
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Silverstone and Thruxton added to Clio Cup Series venues

Organisers of the Michelin Clio Cup Race Series and Michelin Clio Cup Road Series have revealed that Silverstone International Circuit and Thruxton will appear on the championship calendar for the first time in 2015, as part of an impressive 12 round season. With several improvements implemented for next year, other ‘firsts’ include the introduction of […]

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Related news:

  1. Protyre Motorsport becomes Michelin Formula E global tyre supply partner
  2. Protyre supplying tyre services to Pirelli-backed championships
  3. ETEL continues to lead top 20 UK tyre retailers 2019
  4. Micheldever delighted with 5 NTDA Tyre Industry Awards nominations
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Giti, Micheldever complete GT Radial Performance Centre roadshow programme

Giti Tire and exclusive distributor Micheldever Tyre Services (MTS) have completed a programme of 12 customer roadshows throughout the UK. Showcasing GT Radial Performance Centres (GTPC), the events, which took place between August to October, were attended by more than 80 new and existing GTPC partners, the manufacturer states.

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Related news:

  1. Giti lauds GT Radial network’s ‘exceptional’ Tyre Safety Month support
  2. GT Radial presents 3-year development programme at European dealer event
  3. Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
  4. GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day
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Giti Runway brand extends SUV portfolio with Enduro highway tyre

Giti Tire has launched the Runway Enduro SUV, a new tyre designed for highway use in the entry level mid-range sector. Angelo Giannangeli, Giti Tire marketing director for passenger car and light truck – Europe, explained that the tyre delivers to consumers a strong combination of performance and durability at a good price point. Giannangeli […]

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Related news:

  1. Giti brand car tyres now available in UK in 10 PCR, SUV sizes
  2. Where’re 4×4/SUV tyres AT?
  3. Giti Tire SUV products outpacing market growth
  4. GTRadial extends Champiro HPY range
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Tyre Safety Month 2014 launches

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Tyre Safety Month campaign poster October 2014

The ever-swelling ranks of TyreSafe gathered at St Johns Hotel, Solihull to launch the 2014 edition of Tyre Safety Month. Chairman Stuart Jackson, enthusiastically wielding an enlarged coin, demonstrated the well-established 20p test during his introduction of the “driving rain, driving safe” theme; the test is particularly relevant to this year’s tread depth focused theme of aquaplaning. In 2013 tyre pressure took centre stage, but with 2013-14 being the wettest winter on record, and October usually the wettest month of the year anyway, TyreSafe has chosen to present a core message informing drivers of the importance of tread depth in combating what is arguably the most spectacular and frightening road safety phenomenon – in addition to reinforcing other messages, such as pressure, Jackson adds.

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Related news:

  1. @sign of the times
  2. TyreSafe’s relaunches award-winning Tyre Safety Companion app
  3. Tyresafe Awards 2020 winners announced
  4. TyreSafe reinforces message at Tyre Safety Month conclusion
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TyreClick used in 1000 garages across the UK

With suggestions that 20 per cent of all tyres will be purchased on-line by 2020, leading UK tyre distributor Micheldever Tyre Services (MTS) reports that its online effort – the TyreClick on-line solution – is already in use in 1000 sites across the UK.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. Micheldever: TyreClick addresses market pressures and online competition
  3. TyreClick passes 30,000 orders
  4. MTS launches ‘major upgrade’ to TyreClick
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Children’s ‘Despicable’ movie choice – Micheldever/Protyre

Despicable Me 2 Minions

A Micheldever/Protyre survey has confirmed children’s despicable taste in movies. Asked for their favourite film of the summer, Despicable Me 2 beat Frozen and How to Train your Dragon to first place. The survey draws attention to the need to keep children happy in the back of cars on family holidays, with portable video players an increasingly popular method of doing so.

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Related news:

  1. Bond and a set of spanners – every woman’s dream?
  2. Micheldever shortlisted for national customer experience award
  3. Sumitomo Rubber Industries to acquire Micheldever Group
  4. Micheldever delighted with 5 NTDA Tyre Industry Awards nominations
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Micheldever shortlisted for national customer experience award

Micheldever Tyre’s retail division Protyre, has been shortlisted as a finalist in UK Customer Experience Awards 2014. Now if their fifth year, the awards celebrate and reward excellence in customer experience and support organisations and businesses that wish to promote an exceptional customer experience. Protyre is the fifth largest tyre retailer in the UK.

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Related news:

  1. Micheldever shortlisted for TJ awards
  2. Micheldever makes Falken Supplier of the Year
  3. Micheldever wins training and customer service awards
  4. Micheldever delighted with 5 NTDA Tyre Industry Awards nominations
/by

Kumho UK launches direct sales team

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Kumho Tyre (UK) Ltd (KTUK) has established a new direct sales organisation following on from the recent announcement of a new three-year contract with Micheldever Tyre Services.

The new facility is located at Magna Park near Lutterworth in Leicestershire and provides an office base for the company’s expanded sales and marketing division as well as a warehouse stocked with the company’s full range of car, 4×4, van, truck and motorsport tyres. Sited close to the M1, M6 and M69 motorways, the Magna Park centre is perfectly placed to act as a national distribution hub.

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Related news:

  1. Kumho expands NVQ programme
  2. Ashley Croft To Leave Micheldever
  3. New sales VP, regional sales VPs at Kumho Tire U.S.A.
  4. UK tyre retail: following pack growing fastest
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Kumho signs 3-year Micheldever contract

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Micheldever Kumho Ecsta Performance Centre network agreement

Further to the Heads of Agreement signed last October, Kumho Tyre (UK) and Micheldever Tyre Services have announced their agreement to a new three-year contract with immediate effect. The contract confirms that MTS will continue to support and grow the existing Kumho Ecsta Performance Centre (EPC) network of independent retailers. In turn, Kumho will build and serve a complementary network of EPCs via its new warehouse facility in Lutterworth, Leicestershire. Both networks will operate on a common platform based on the long-standing approach.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Kumho, Micheldever to renew distribution agreement
  2. Micheldever extends GT Radial Exclusive Distribution Agreement
  3. Micheldever management comment on Sumitomo sale
  4. GT Radial presents 3-year development programme at European dealer event
/by

Giti appoints retail network development manager to expand GTPC UK programme

Lorna Craig, Giti Tire retail network development manager

Giti Tire has appointed Lorna Craig as its retail network development manager. The position has been created with a brief to develop further the GT Radial Performance Centre (GTPC) programme in the UK. Craig, formerly a brand manager with GT Radial distributor Micheldever, will work in partnership with the wholesaler to achieve this goal.

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Related news:

  1. Giti, Micheldever complete GT Radial Performance Centre roadshow programme
  2. GiTi Tire appoints Product and Pricing analyst, Marketing assistant
  3. GiTi Tire appoints German TBR Sales, Marketing manager
  4. Giti Tire appoints Italian, Spanish, Portuguese country manager
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