Micheldever Tyre Services (MTS) reports that it is making “significant strides towards its sustainability goals” with the installation of cutting-edge solar panels at its Halifax (Elland) depot. This initiative is expected to save the company up to £7.5 million over the next 25 years while also substantially reducing its carbon footprint.
TyreSafe has named the recipients of its 2024 award winners during its annual briefing on 13 June at the National Motorcycle Museum, Birmingham. The briefing included contributions from several sectors within the tyre industry, as well as the broad coalition of road safety stakeholders that has been built by the tyre safety body, emphasising TyreSafe’s mission to ally with other automotive sector organisations to promote vital tyre safety messages. The awards were sponsored by several large tyre manufacturers and distributors, Bridgestone, Continental, Pirelli, Yokohama, Micheldever/Protyre, as well as other members of TyreSafe, such as National Highways, Ring Automotive, and TJA Associates.
Micheldever Tyre Services (MTS) introduced the Petlas brand to its stable of exclusive tyre brands in March 2023. The Turkish brand has continued to develop its European product range and brand positioning with MTS inside the UK and presents the Velox Sport PT741 as its car tyre range leading ultra-high performance pattern. Available in 48 sizes between 15” and 20” fitments, the tyre offers broad market coverage for the most popular vehicles. The tyre is designed to offer grip, stability and agility to inspire confidence on the road, delivering a sharp response in both dry and wet conditions, according to the manufacturer.
Micheldever Group is benefitting in a number of ways from an overhauled online presence. The company speaks of a “digital transformation” utilising CMS Storyblok and supported by digital agency Profound, a transformation that has resulted in “major commercial impact.”
Micheldever Tyre Services (MTS) reports that it is continuing to invest in e-commerce solutions that benefit their tyre retailer network, with its dedicated tyre selling website, TyreClick, providing a “key platform for online success”. MTS investments include development of the TyreClick site and investment in third-party expertise, such as Strategic Q, to help enhance Search Engine Optimisation (SEO).
While Continental’s General Tire brand may be best known for its off-road and all-terrain products, General Tire offers a wide range of road tyres. The Grabber GT Plus is the latest tyre to join the General Tire line-up. Replacing the Grabber GT, the Grabber GT Plus offers “a marked improvement in performance in all areas including economy and safety”, according to its manufacturer. Specifically, this means a 12 per cent reduction in rolling resistance and a five per cent improvement in mileage along with “enhanced wet-weather performance”.
Micheldever Tyre Services has almost doubled its sales of BFGoodrich tyres since becoming the brand’s official 4×4 wholesaler in the UK at the start of 2020. The agreement sees the Winchester-based business – which has established a wholesale distribution network of 15 sites around the country, supplying more than 6,000 retailers nationwide – stock a large selection of BFGoodrich’s All Terrain T/A KO2 and Mud-Terrain T/A KM3 ranges, helping to ensure excellent product availability throughout the year.
Micheldever Tyre and Auto Services has become a four- time winner of the Pirelli 4×4 Key Dealer of the Year award in the sixth year of running the accolade. Each year, the 4×4 Key Dealer of the Year award gives 15 of Pirelli’s exclusive 4×4 Key Dealer Club members the opportunity to nominate one of their depots to enter for the prestigious award. As part of the process, each depot must take part in a number of independently-run mystery shop audits.
Micheldever Tyre Services (MTS) has expanded its tyre distribution capacity with the addition of a new warehouse in Exeter and the expansion of its Nottingham and Walsall sites. The new 22,078 square foot Exeter location became fully operational in the summer. According to the company, the site expands stock-holding capacity by roughly 50 per cent from 11,000 to 16,000 tyres, whilst also providing an improved stock-keeping unit (SKU) range of 2,518 SKUs.
The current COVID19 crisis has posed the biggest challenge to Micheldever Tyre Services (MTS) in over 45 years of operating in the 4×4 market, the company reports, resulting in MTS increasing support to its dealer network to unprecedented levels.
During our recent “Kickstarting your tyre business webinar”, the panel shared lockdown stories of how they have survived and even experienced success during these difficult times. For his part, Graham Mitchell, wholesale director of Micheldever Tyre Services, shared details of how his company moved from its role as a leading wholesaler to a more support-orientated position. For those pivoting into this new role during lockdown, far from having less to do, this meant being even busier than normal despite wholesale volumes dropping to 25 per cent of normal levels during the depths of lockdown (levels are much more normal now, however).
Tyre distributors from across the country have come together to support the restarting of the tyre trade. Large and small retailers from St Helens to the South East worked together to produce the inaugural Tyrepress webinar entitled “Kick-starting your tyre business’.
Protyre confirms that all its centres are operational at this point in time, adding that the company is monitoring the COVID-19 pandemic daily and will respond accordingly to government advice.
Micheldever group company Protyre is once again distributing Goodyear agricultural tyres within the UK market. It will supply the Goodyear Farm Tires range from its 20 agricultural centres across the country; it already reports high levels of customer interest from Protyre outlets in areas such as Cumbria, Pembrokeshire, Derbyshire, Bristol and Essex.
Exclusively available from Micheldever Tyre Services, Comforser purports to offer the discerning SUV driver with a range that signifies great value for money to the consumer. Comforser, is a brand of Shandong New Continent Tire Co. Ltd. According to the company, the manufacturer is committed to building UHP and SUV tyres that deliver “a range that are quiet, comfortable and harnesses outstanding driving performance on- or off-road”.
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Andrew Bogie / Tyrepress
Petlas
MTS
General Tire/Continental
Micheldever Tyre Services
MTS
BF Goodrich; MTS
Tyre Industry Publications Ltd