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Capitalize Placed in Charge of Pirelli UK Motorcycle Segment PR

Pirelli has handed London based agency Capitalize responsibility for promoting its motorcycling activities in the UK. Initial projects for the agency will include a PR campaign for Pirelli and Metzeler’s racing activities, to publicise the company’s growing product range through specialist and trade motorcycling media as well as to a wider audience through motorsport, national and consumer lifestyle outlets.

Pirelli’s racing portfolio ranges from sole control tyre for the World Superbike Championship and British Superbike Championship to its presence at landmark road racing events including the Isle of Man TT, North West 200 and Macau GP as well as widespread club racing events. The company has also claimed victories in the 2008 MX1 and MX2 Motocross Championships, bringing its tally to a respectable 51 World Championship crowns.

16th February 2009/by Tyrepress Editors

Pirelli US Recalling Motorcycle Tyres

Pirelli Tire is recalling certain Metzeler ME880 Marathon motorcycle tyres, sizes 13/90B6 M/C TL 73H and 140/90B16 M/C TL 77H. The tyres were manufactured between 22 June and 13 September, 2008, and were stamped with incorrect load range and inflation pressure information.

Pirelli said it will notify owners and replace the tyres free of charge. The recall began on 18 November, 2008, but was only made pubic by NHTSA on 10 February. (Tire Review/Akron)

10th February 2009/by Tyrepress Editors

Upcoming Metzeler Race Tyre to Benefit from Interact Technology

When you’re in the business of race tyres, fast is good. That is why Metzeler operates what it calls the ‘Pure Laptime’ project’ – regardless of a rider’s skill, the tyre should reduce not only his best lap times, but also overall race times, thanks to a constant performance to the very end. Metzeler says that its newest race tyre advances this quest one step further.

In spring Metzeler will release the latest incarnation of its Racetec tyre onto the UK market. Full details of the tyre will be made available closer to its launch date, however pre-release information made public at last October’s Intermot show in Cologne indicate that the new Racetec will be available in four compound variants, three for race and one for street usage, with a total of four front wheel and nine rear wheel sizes available.

8th January 2009/by Tyrepress Editors

Angels and Dragons

At last October’s Intermot show in Cologne, Germany, Pirelli displayed a prototype of a new tyre that was, to say the least, eye-catching. Called the Angel ST, the resplendent tyre at the exhibition was shown off complete with a unique tread design featuring angel or devil patterns. At the time, Pirelli product manager Federico Bodini explained that the tyre maker had utilised angels and demons in the tread pattern as “it translates how the consumer wants to use their motorcycle.”

7th January 2009/by Tyrepress Editors

CERM Research Shows Michelin Leads Motorcycle Tyre Performance

CERM (Centre d’Essais Routiers Mécaniques) has tested Michelin’s Pilot Road 2 and new Anakee 2 motorcycle tyres against the leading competitors in the market, with strong results for the French manufacturer. The Pilot Road 2 was tested against the Dunlop Roadsmart as an update to previous tests against six major competitors’ sport touring tyres; while the Anakee 2 was compared to two direct, major-brand competitors – the Metzeler Tourance EXP and Bridgestone Battle Wing. In both cases the tests involved two criteria: wear resistance and wet-surface grip.

The initial sport touring tyre tests, conducted in 2006 and 2007 compared 120/70 R 17 and 180/55 R 17 Pilot Road 2 tyres fitted to Suzuki Bandit 1200s with six comparable tyres from other premium manufacturers. The result were good, from Michelin’s perspective, and showed that the French tyres not only lasted longer but also offered better wet handling than its competitors, defying the supposed performance payoff between the two characteristics. According to Michelin, the same performance advantage was proven again in the 2008 tests against the Dunlop Roadsmart.

4th June 2008/by Tyrepress Editors

Metzeler Renews Racing Commitment

Metzeler Racetec has announced it will continue to be the official tyre supplier and sponsor of both the National Superstock and Superstock Cup championships for the next two years. Metzeler Racetec has been the official control tyre of these two racing championships since 2005.

2nd February 2007/by Tyrepress Editors

Pirelli Launches Moto Keypoint Dealer Club

Pirelli Metzeler Moto UK, the motorcycle division of Pirelli Tyres Ltd UK has launched a new trade initiative aimed at the motorcycle and motorcycle tyre dealers in the UK. Central to the initiative is Moto Keypoint, a new trade club concept that was presented to 15 key dealers at a launch in Birmingham. The brief is simple says Anthony Fry, the recently appointed trade marketing manager for Pirelli Moto UK, “to grow the business in terms of volumes, profitability and share through a collaborative approach to the market with our key dealers”.

1st December 2006/by Tyrepress Editors

Metzeler Car Tyre Production Confirmed

Dr Peter Kronthaler, Managing Director Pirelli Motorcycle Tyres Germany, has confirmed that production of Metzeler car tyres will go ahead. The tyres will be offered alongside Pirelli and will not be marketed as middle market or budget tyres but have a parity with Pirelli. It is believed that two production lines will be given over to Metzeler production, but sizes, names and prices have yet to be confirmed.

13th March 2003/by Tyrepress Editors

First Homologation For MIRS Motorcycle Tyre

A motorcycle tyre produced by Pirelli’s MIRS system has received OE homologation from bike manufacturer Aprilia for its RSV 1000 model. MIRS production modules are due to be installed at the Metzeler factory in Breuberg, Germany, shortly.

20th June 2002/by Tyrepress Editors

Focus On Motorbike Tyres

The German market for motorcycle tyres is on the move. Bridgestone has tried several times to capture the number one position traditionally held by Metzeler. Whether the Japanese manufacturer attained this target last year will be just one question we will answer in the next issue of NEUE REIFENZEITUNG. Additionally, we will be looking at this season’s new products in this sector, and examine the market performance in this specialised segment.

1st February 2002/by Tyrepress Editors

“Sportec M-1” To Replace Metzeler’s “ME Z3”

With the arrival of the “Sportec M-1”, Metzeler has launched its latest motorcycle tyre which is planned to replace the “ME Z3”. The international press was invited to Biarritz, France, to take a close look at the new tyre designed to meet the niche between the race oriented “Racing” tyre and the touring targeted “ME Z4”. The “M-1” is dedicated to the customer with a sportier riding style. The “Sportec M-1” will be available from the beginning of October in five front wheel dimensions and six real wheel sizes. With a 0° steel-belted carcass and the multi-curvature tyre contour allied to the so-called MAW system (Metzeler Advanced Winding), or with the new compound and tread design, Metzeler has done a great deal to guarantee more enjoyment and safety for motorcyclists using the new “Sportec M-1”. Metzeler say that prices for the new tyre will “match the market requirements”, we can only guess what distribution manager Holger Schwedt means by that. Obviously Metzeler want to offer the “Sportec M-1” below the price of its predecessor, the “ME Z3″, in order to minimise the advantage to its competitor, Bridgestone, who – if you look at market shares – came very close to the German market leader in recent years. ” We are no longer seeking to simply retain a stable market share, we wish to fight for more,” explained Schwedt.

30th November 2001/by Tyrepress Editors

Figures Rise For Pirelli Germany

Pirelli Germany’s year end figures show an increase of 33 p.c. compared to the previous year. The consolidated turnover was 626.3 million Euro; slightly higher level than last year. The earnings of the ordinary company activities amount to 21.7 million Euro. The strongest subsidiary, “Pirelli Reifenwerke”, grew five p.c. to 442.2 million Euro. The deliveries in the original equipment market increased 34 p.c and sales of passenger car and commercial vehicle tyres increased 4.8 p.c. to 9.1 million tyres.

7th December 2000/by Tyrepress Editors

Higher Turnover For Metzeler

The turnover of the motorcycle tyre division of Pirelli Germany (brands: Metzeler & Pirelli) in 1999 amounted to 94.9 million Euro; 1.4 p.c. more than the previous year. In motorcycle tyre terms, Pirelli is the market leader in Germany, Italy and Europe as a whole.

7th December 2000/by Tyrepress Editors

New Dimension for Metzeler

At the beginning of this year the Cruiser tyre “ME 880” was introduced by the German motorcycle-tyre producer Metzeler. Now the company also offers ist widest tyre in a second dimension: 240/50 R16 M/C 84V TL.

7th December 2000/by Tyrepress Editors

Pirelli Makes It Clear

In reply to an article in NEUE REIFENZEITUNG entitled “Bremsspuren im Odenwald” (“Pirelli Shows Brake Lights in Germany”) Dr. Wentz assured the “Darmstädter Echo” in an interview that the company was about to conclude an extraordinarily good 1999 business year and that there would be no personnel cuts. The correct version is: In the year 2000, Pirelli Germany (by which we mean Pirelli AG, Metzeler, Drahtcord and Pirelli Reifenwerke) will not be sacking 140 white collar workers, as previously reported, but only 45. On the other hand, Pirelli says it is going to employ 48 more blue-collar workers. These are the official figures from the office of Dr. Wentz, which we have no cause to doubt. Having said that, the numbers do not correspond with information that we have from other sources and they apply only to the year 2000. Further details will be given in future issues of NEUE REIFENZEITUNG.In October 1999, Pirelli chief Tronchetti Provera explained, against the background of falling profits, the need to reduce staff numbers in the Tyre Division by 800 in the year 1999.

7th December 2000/by Tyrepress Editors