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Michelin Embarks on Truck-Side Adverting Campaign

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The Michelin Man is being featured in a new high profile advertising campaign on the side of trucks within the Great Bear Distribution fleet, which are used to deliver more than three million Michelin tyres across the UK. Promoting the message “Michelin, for performance that lasts,” the brightly coloured graphics show a 6ft high Michelin Man running alongside a car tyre, and links with the return of the Michelin Man in 2007 to television advertising.

The first stage of the campaign sees the graphics fitted to 22 new Mercedes-Benz Atego rigids, plus a further 50 demountable box bodies. Before the end of the year, they will be joined by a further eight new Ategos and 40 demountable box bodies.

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New Vans and New Look for Kwik-Fleet Mobile

Kwik-Fit’s newest mobile vans have hit the road featuring a revamped livery that is also being rolled out across the company’s fast-fit centres nationwide. The first of 23 new Mercedes-Benz Sprinter vans joining the 200-strong mobile fleet in the next three months is now in service displaying the new blue, white and yellow livery and Kwik-Fit logo.

The Sprinters are all 3.5 tonne 2.2 litre 311 CDI medium wheel base, hi-roof vehicles featuring the latest tyre changing technology. The new vehicles are equipped with ‘third arms’ – meaning that ultra-low profile and run-flat tyres can be replaced where the driver wants – home or work – alleviating the necessity of having to take their vehicle to a Kwik-Fit centre. The mobile units are also equipped with the latest wheel balancing machines, giving technicians the ability to fit up to 22-inch tyres – the current maximum is 20 inches – and, to improve health and safety, the on-board compressor is now driven by power take-off units via the vehicle’s engine instead of a separate generator.

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Carlsson Launches 22-Inch SUV Alloy

German based specialist Carlsson has but one make of car in mind when designing a new alloy wheel, so it comes as no surprise that the company has become very good at what it does. From its headquarters in a sprawling estate once owned by an aristocratic horse breeder, the company strives to create what it calls individual cars for individualists and wheels that will create a completely new image for any Mercedes.

The newest addition to the Carlsson stable is the ‘2/11 Brilliant Edition,’ a lightweight 2-piece 22-inch wheel designed for the M and GL class 4×4 and R Class crossover “multi-activity vehicle.” Featuring an 11-spoke design and highly lustrous silver paint finish with a highly polished outer rim, the 2/11 Brilliant Edition creates a particularly energetic image when paired with low profile high-performance tyres while at the same time providing the required touch of elegance expected on a luxury vehicle. The appearance of the Carlsson wheel is distinctly different from the five-spoke variety fitted as original equipment to all three Mercedes-Benz models (and the seven-spoke factory option available on the R-Class) and offers customers an extra two inches diameter compared with the largest size factory fitted wheel.

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Wheel Loss Safety Campaign to be Launched at CV Show

Disc-Lock Europe, maker and European distributor of the award-winning Disc-Lock Safety Wheel Nut will launch its new campaign, Think Safe, Think Disc-Lock! at the CV Show 2007. The firm says this highlights the fact that truckers think wheel loss is the leading vehicle safety issue while truck makers continue to ignore their concerns. Demonstrations on the Disc-Lock stand will show how a standard two-piece Daf, MAN, Mercedes-Benz, Renault, Scania or Volvo wheel nut can be shaken loose in less than one minute on a Junker vibration test machine, while the Disc-Lock Safety Wheel Nut remains secure. According to reports, the firm hopes this will draw attention to truck makers apparent lack of concern.

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Regular Checks and a Tyre You Trust – a Winning Combination

Companies operating vehicles on intense round-the-clock timed-delivery work need tyres they can depend on. One such company is PF Whitehead Transport Services Limited, based in Croydon. PF Whitehead perform a wide array of work – including dedicated pallet load haulage as part of the Palletways network and contract work for the DIY chains B&Q and Ikea – and this varied work sees the company running a fleet of 39 vehicles, ranging in size from 3.5 tonne panel vans right through to 44 tonne HGV units.

PF Whitehead know the old adage ‘time is money’ is more than just a wise saying. As fleet manager Geoff Walker explains, “delays caused by tyre failures are not only costly in terms of call-out charges and replacement costs, but they’re also highly disruptive to an intensive delivery operation where tightly-scheduled deliveries are required.” He adds: “When you take account of all the costs involved, an on-road tyre repair or replacement can cost in excess of £500.”

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Kumho OE for US Market Sprinter

Kumho Tire has announced the supply of their products as OE on the US market version of the Sprinter van. The Sprinter, which sports the Mercedes-Benz badge in UK and European markets, will go on sale in the US under the Dodge and Freightliner brand names in the first quarter of 2007.

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Beru Chosen as BMW TPMS Supplier in US

BMW has chosen the German company Beru AG as its supplier of tyre pressure control systems for BMW vehicles destined for the US market. Beru AG manufactures the Beru Tire Safety System (TSS), a unit that directly records tyre pressure when a vehicle is either stationary or moving.
The US Tread Act compels all vehicles approved for sale in the US from September 2007 model year onwards to be fitted with a tyre pressure control system. Such a system must be capable of independently monitoring pressure in all four tyres simultaneously, a task that requires the use of a direct recording tyre pressure system such as the Beru TSS.

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Marangoni Sponsors Car Design Exhibition

The Marangoni Group is one of the sponsors of Mittomacchina, a major exhibition dedicated to the history of car design, which is being held at Mart, the modern and contemporary art museum of Trento and Rovereto, until May 1st 2007.

Speaking at the opening of the exhibition on 2 December, Mario Marangoni, president – Marangoni Group, said: “For over 50 years our Group has believed in tyres and has educated its people and developed new technologies to be able to handle every aspect and every phase of a tyre’s life cycle.”

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Pirelli Becomes the Exclusive Tyre for Carlsson

(Las Vegas/Tire Review) Carlsson in North America, the tuning line exclusively for Mercedes-Benz vehicles, will partner with Pirelli Tire North America in a deal that will put Pirelli-branded tyres on all Carlsson-tuned Mercedes-Benz passenger cars and SUVs. To commence this new relationship, Carlsson is displaying its new S550 and CL-Class tuned Mercedes with 21-inch Pirelli P Zero Nero tires at the SEMA Show. Jorge Latorre, President of GGI Carlsson North America, commented: “We are very proud to fit Carlsson with Pirelli tyres,” said Jorge Latorre, president of GGI Carlsson North America. “It only makes sense that Carlsson be fitted with the most distinctive, leading edge high performance tires in the world.”

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Mercedes-Benz World appoints Pirelli ‘Supplier of Excellence’

Mercedes-Benz World, the new multi-million pound brand centre being built at the historic Brooklands racing circuit in Weybridge, Surrey, has awarded Pirelli Limited “Supplier of Excellence” status. Pirelli will supply its state-of-the-art high performance tyres for the Mercedes vehicles used on the track activities and within Mercedes Benz World.

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Michelin Man Hitches a Ride On Mobile Tyre Fleet

Quinton Tyres, a Michelin MBA dealer covering Cheshire and most of Lancashire, has unveiled a striking new livery for its fleet of eight mobile tyre fitting vans which operate from branches in Dukinfield in Cheshire and Chorley in Lancashire. The livery incorporates life-size images of The Michelin Man waving to motorists on both sides and rear doors of each of the company’s Mercedes-Benz Sprinter panel vans.

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Michelin Gains Tesco.com Fleet Deal

Michelin has won a significant new ‘pence per kilometre’ (PPK) contract to supply tyres to Pullman Fleet Services (PFS), which manages around 1,100 of the 1,800-strong Tesco.com home delivery fleet in the UK. The contract, previously held by Goodyear, sees Michelin Agilis tyres fitted as standard to all new vehicles joining the fleet, with tyres on existing vehicles being replaced as necessary.

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Tyre Specialist Rolls Out New Sprinter

A North Lincolnshire tyre specialist has become one of the first companies in Britain to rubber stamp the new-generation Mercedes Sprinter van. Grimsby-based North Lincs Tyres has just taken delivery of a high-roofed Mercedes Sprinter 311CDI Long from Immingham dealer H and L Garages. Proprietor Tony Woods bought his first Mercedes van when starting the business in 1994, and has remained loyal to the famous three-pointed star ever since. The latest arrival is the sixth Sprinter on his growing fleet.

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New Vans for Kwik-Fit Mobile Fleet

Kwik-Fit is renewing its fleet of 200 mobile vans. Twenty-one new Mercedes-Benz Sprinter vans have already joined the fleet and a further 27 vehicles will be ordered shortly. Eventually Sprinters will replace the entire current fleet of Renault Masters and Ford Transits.

As well as being equipped with the latest tyre changing technology, the new vehicles have undergone a corporate livery makeover. The newly liveried vans also promote the Kwik-Fit website – www.kwik-fit.com. The new vehicles are all also equipped with ‘third arms’ which mean ultra-low profile and run-flat tyres can be replaced at the location of driver choice.

Read more

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Viking Battery Promotion

Viking International has introduced a special battery promotion to cater for the autumn/winter demand for replacing car batteries. For all the early bird customers who buy 20 Varta or 15 Power Pak batteries before the end of September, Viking is offering a selection of goodies free, such as POS materials, a quality branded fleece and a battery stand worth £50. Customers can also enjoy extended credit terms as part of the offer.

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