Wheel Weight Maker Wegmann Automotive Grows in Down Market
The establishment of Wegmann Automotive in October 2009 saw some of the world’s leading wheel weight brands (Hofmann, Franken, F-Ecoline and Perfect [US]) reorganised into a single unified group. Now united under the Wegmann umbrella brand, sales and marketing director Thorsten Thom reports that the company is facing the current market challenges well and in certain cases actually gaining market share. Thom also praised the positive impact made by recently appointed UK sales manager, David Peacock. According to Thom, 2009 UK market sales have experienced double-digit growth compared with 2008.