Havas Media has been awarded Michelin’s global media account, and takes over from long-time partner MEC this month. The agency threw its hat into the ring to gain the account earlier this year, and will take on responsibility for media planning and buying duties in all major markets.
TyreSafe has continued to raise awareness of the potential dangers of buying part worn tyres and encourage drivers to consider only buying new with joint activities with Trading Standards as well as in the media. This was most recently exemplified by a recent inspection carried out with Durham Trading Standards and the Sunday Mirror. The coverage was shared with the paper’s daily sister publication The Daily Mirror.
The Society of Motor Manufacturers and traders has appointed Emma Butcher as senior media manager. Butcher’s resume includes stints as consumer editor at What Car?, editor of Car and Accessory Trader (CAT) and editor of member publications at the Retail Motor Industry Federation (RMIF). She recently worked at Bell Pottinger on a variety of automotive and other commercial accounts, covering everything from media relations to events and government-facing reports. The appointment is effective 5 January 2015.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.