Beijing based Best Choice International Trade Co., Ltd. launched the Mazzini radial truck tyre brand in August. Labelling tests have already taken place and the 315/80 R22.5 MZ266 product is said to be rated C in fuel efficiency and D in wet grip.
Founded in 1995 and based in Beijing Best Choice International Trade Co. Ltd. quickly established strategic business relationships with domestic tyre manufacturers eager to market their products internationally. Over the years, this has led to the development of a loyal customer base. Consequently, Best Choice reports that it has the developed the ability to source quality tyres at very advantageous prices. All this culminated in the launch of a new private brand at the recent Autopromotec exhibition.
At this year’s CITExpo, Best Choice International Trade didn’t just present a large portion of its existing range – visitors were also shown a new brand. By the end of the year this new line-up, produced under the “Mazzini Tyres” name, should be available in 13 sizes between 15 and 18-inches. As export manager Stephen Wu explained, the Mazzini brand will be separately positioned in the market to the company’s existing “Sunew” own brand. “We wanted a new brand for new customers,” elucidated Wu, stressing that the necessity to supply various distribution channels with a variety of brands. In light of this the company is looking around the world, particularly in Western Europe, North America, Australia and Japan, for new distributors.
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