The Maxxis AP2 all-season passenger car tyre was rated in fourth place in a series of performance tests recently carried out by Auto Express magazine. Maxxis scored an average of 95.4 per cent over a total of 14 disciplines, surpassing the score of comparative tyres from the likes of global giants Pirelli and Bridgestone.
The expansion of the four-wheel drive market has resulted in an increased choice of tyres, as manufacturers launch products to service the needs of retailers and consumers across the UK, wholesaler Stapleton’s states. This creates a window of opportunity as well as a challenge for the tyre retailer: a fast-growing market for high quality replacement tyres, and a wider breadth of stock required to cope with the specialist sector. This, Stapleton’s says, is where the wholesaler comes in.
Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.
A renewal of Maxxis’ sponsorship contract with Liverpool FC reconfirms “both parties’ belief in their dynamic pairing,” the tyre maker states. The new commercial deal, which continues the six year old partnership with the football club, runs until the end of the 2016/17 season and ensures that Maxxis will continue to be highly visible pitchside at Anfield stadium.
4×4 series organisers Ultra4 Europe exhibited at this year’s Goodwood Festival of Speed, allowing the Maxxis-sponsored championship to display its skills in one of the most famous time trials in motorsport. Team Gigglepin Racing driver Jerry Hunt explains: “Being invited to exhibit at this year’s Goodwood Festival of Speed was very special for us. For years we have dreamed of showing off our off-road vehicles at this prestigious event, so to be selected to display and drive them amongst some of the finest from around the world at this year’s Festival of Speed is something both I and the team are very proud of.”
County Tyres is the latest dealership to have had a complete makeover courtesy of Maxxis, after demonstrating its commitment to the tyre manufacturer. The Newport Centre of Excellence will now have all of its external signage updated courtesy of the tyre maker and Stapleton’s.
Maxxis is backing the oldest and largest international freestyle motocross series in the world, Night of the Jumps – the official FIM Freestyle MX World Championship, by helping to promote the first ever Night of the Jumps event in the UK, this coming September.
High performance cars call for high performance tyres – and understandably motorists who have invested in an expensive vehicle are among the most discerning of customers. Reluctant to compromise performance or safety, they have tended to favour major global brands such as Bridgestone, Continental, Dunlop, Goodyear, Pirelli and Michelin – but over the years Stapleton’s have been developing and introducing a range of alternatives from their own stable of exclusive brands.
With manufacturers continuing to increase the performance of their cars, Maxxis reports that it is “continually investing in the development of its tyres to ensure that it offers drivers the perfect solution, whatever their requirements.”
Since the launch of the Victra Sport VS01 high performance tyre at the beginning of last year, Maxxis has increased the size range it is available substantially, with fifty-nine sizes currently available in this fitment. Furthermore, the VS01 range now has a Y rated option.
Blackboots is one of the latest tyre specialists to get a Maxxis makeover. Having achieved outstanding sales of Maxxis since joining the Maxxis Centre of Excellence Programme in 2012, Maxxis has given the business a new look and redesigned and revamped everything from its external signage to the reception area.
Over 40 years since it opened, Scotts Tyres was recently given a complete overhaul courtesy of Maxxis and Stapletons. Scotts Tyres is now a Maxxis Centre of Excellence dealership. The Northamptonshire-based fitting centre has had its internal and external paintwork refreshed, new signage throughout and point-of-sale items updated.
The introduction of Maxxis’ (Cheng Shin Rubber) manufacturing plant in Indonesia has been warmly welcomed by the country’s president-elect, and the local industry will have the chance to see the company’s plans up close. Maxxis will exhibit at Tyre & Rubber Indonesia 2015 between 18 and 22 March 2015 at JIExpo Kemayaran, Jakarta, with a 144sqm booth.
Few would disagree that the rapid growth of the 4×4/SUV tyre space represents a good retail opportunity. On the other hand, retailers are obliged to maintain an unprecedented breadth of stock to cope with the particular demands of this specialist sector, which can be quite a challenge. And it’s on this point that Stapleton’s believes […]
Having been fitting tyres at its site in Bakewell, Derbyshire, since 2009, Tyre Specialists recently got a lick of paint as part of its partnership in the Maxxis Centre of Excellence programme. Company director, David Slater said it was an easy decision to sign up to the reward programme as he explains: “Having stocked Maxxis […]
Stapleton’s says that availability, affordability, customer focus and safety remain at the top of the agenda in the passenger car tyre market, a philosophy that inspires its stable of exclusive brands, including Maxxis, Nexen, Matador, Primewell and Event. “It’s a matter of horses for courses really… and when the economic going’s tough as it has been for the last few years, our retailers tell us they need to offer hard-pressed drivers a choice of brands and products that covers all sizes, sectors and price points,” says Nigel O’Hara, Stapleton’s head of general wholesale. “If the retailer doesn’t have the right tyre for the customer at the right time and at the right price, chances are they’ll lose the sale. At the same time, neither we nor our retail partners are willing to sacrifice performance or safety just to stay competitive.”
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