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Maxxis Victra Sport 5 set for Cologne launch

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Maxxis is heading to the Tire Cologne show (29 May to 01 June) ready to show off one of the most innovative tyres it has ever produced. The new Victra Sport 5 premium sport tyre will be officially unveiled on the manufacturer’s stand (Hall 7, C030) at 15.00 on the opening day. According to the company, the new tyre “is set to follow in the footsteps of other recently launched products by elevating the Maxxis range to a whole new level of performance.”

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  1. Maxxis launches premium tier/OE-orientated Victra Sport 5 at Tire Cologne
  2. Growth in every size segment from 17” up, but rapidly slowing
  3. Hankook launches Ventus S1 Evo 3
  4. Davanti unveils wave of new product, partnership news at first conference
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European launch for CST car, SUV tyre ranges

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The CST brand is perhaps best-known in the UK for its presence in the ATV market, with its tyres distributed by one-stop motorcycle parts and accessories shop Bickers. The Cheng Shin Group has announced it is to diversify its CST range in Europe with the addition of passenger car, van and 4×4 tyres to its expanding portfolio.

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Related news:

  1. Maxxis Victra Sport 5 set for Cologne launch
  2. Maxxis launches premium tier/OE-orientated Victra Sport 5 at Tire Cologne
  3. CST to roll out new off-road motorcycle tyre pairings at EICMA
  4. Maxxis aiming to offer “largest extreme 4×4 offering in the UK”
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Freeman rides to Euro enduro glory on Maxxis

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Brad Freeman ended 2017 on a high, clinching the Maxxis FIM EnduroGP Junior World Championship title in the final round with the help of Maxxis MaxxEnduro Extreme Soft tyres. 2018 is promising to be just as thrilling for the Beta Boano Racing Sport team rider, as he gears up to take on The Maxxis FIM Enduro GP and British Enduro Championship, again with the support of Maxxis.

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Related news:

  1. KTM approves Maxxis Supermaxx ST on 790 Duke
  2. Maxxis tyres in extreme motorsport action in 2018
  3. Maxxis launches nationwide MX-ST campaign
  4. Maxxis goes rallying with Victra R19 rally tyre
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Michelin becomes world’s most valuable tyre brand

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The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.

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Related news:

  1. Giti enters the top 10 of leading tyre manufacturers
  2. Top tyre manufacturers deny involvement in tyre test manipulation
  3. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
  4. Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole
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Maxxis opens tyre factory in India

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The Maxxis Group has officially inaugurated its first plant in India. The Maxxis Rubber India facility in Ahmedabad, Gujarat state, was set up with an investment of approximately US$400 million and specialises in the production of tyres and tubes for two-wheel vehicles. Production at the site began half a year ago with an initial daily capacity of 20,000 tyres and 40,000 tubes.

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Related news:

  1. Maxxis developing plans for India tyre plant
  2. Maxxis aiming for 15% of India’s two-wheel tyre market, planning additional factories
  3. Maxxis supporting $400M plant investment at Indonesia tyre expo
  4. BKT preparing for 51-inch giant tyre production at $500 million plant
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Michelin the number one consumer researched tyre brand: Tyre Reviews

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Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”

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  1. 19 finalists chosen for 2015 AutoBild winter tyre test
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KTM approves Maxxis Supermaxx ST on 790 Duke

Maxxis shares that it has been selected to provide original equipment tyres to the new KTM 790 Duke. The supply arrangement was announced at the EICMA motorcycle show in Milan last month.

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Related news:

  1. Metzeler OE for KTM 690 Duke
  2. KTM approves Dunlop RoadSmart III for adventure bike pair
  3. Cheng Shin chairman talks Maxxis globalisation strategies on Reifen stand
  4. Freeman rides to Euro enduro glory on Maxxis
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2017 marks 80 years of growth and innovation at Stapleton’s

This year Stapleton’s celebrates 80 years since Sydney Stapleton set up his business in a simple parade of shops at 195 High Street, Watford in 1937. An entrepreneur of terrific dynamism and foresight, he was among the few to spot and take advantage of the fast-growing market for tyres. A decade on, in the post WWII years, the company’s total weekly wage bill amounted to the princely sum of £20. It’s safe to say in this 80th anniversary year the wage bill’s grown considerably now Stapleton’s employs some 1,100 staff at eight regional sales offices and eleven distribution hubs nationwide. It’s also safe to suggest that Sydney Stapleton would be staggered by the scale of his old business, with a current stock capacity of 1.5 million tyres available at any given time.

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Related news:

  1. Stapleton’s investment targets further growth, TPMS opportunities
  2. Stapleton’s exclusive passenger car tyre brands
  3. Stapleton’s mid-range and low cost van tyre portfolio aims to provide reliability
  4. Tough market, but sales still growing
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Maxxis teases new products at EICMA

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Maxxis will be using next week’s EICMA event to treat its fans with a sneak peak at its latest tyre innovations. The tyre manufacturer will be exhibiting plans to introduce its latest ATV and motorcycle tyres to the market. It will also be announcing “exciting new [OE] plans in the pipeline”, and will also be joined by a newly crowned world champion.

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Related news:

  1. Conti premieres RoadAttack 2 Evo at EICMA
  2. Second KTM supply deal for Maxxis
  3. Pirelli Diablo Rosso II wins MV Agusta motorbike OE tyre deals
  4. Maxxis-sponsored rider win FIM EnduroGP World Championship
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Maxxis-sponsored rider win FIM EnduroGP World Championship

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Beta Boano and Maxxis-sponsored rider Brad Freeman has added another title to his name after crossing the finish line in first place on Maxxis MaxxEnduro tyres and winning the Enduro GP Junior Class title at this year’s Maxxis FIM EnduroGP World Championship.

For the enduro world championship, Freeman used MaxxEnduro tyres, designed to perfectly fit enduro conditions. The tyre features side blocks, which provide accurate steering and handle aggressive cornering in the muddiest of conditions.

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Related news:

  1. Think Bike' campaign – is it working?
  2. New Maxxis pages ‘more than just a website’
  3. Maxxis gearing up for Autosport
  4. Maxxis teases new products at EICMA
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Stapleton’s SUV tyres to tackle tough conditions, market

The UK’s largest wholesaler, Stapleton’s acknowledges this growing interest in SUV tyres while adding that uncertainty in our domestic market as inflation rises, sluggish growth, and the reduced value of the pound are adding to the case for cheaper products in the SUV/4×4 segment. The wholesaler backs up Goodyear’s point that the current market has been good for premium brands, with demand for such products strong in the SUV/4×4 segment.

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Related news:

  1. Stapleton’s investment targets further growth, TPMS opportunities
  2. Stapleton’s hails ‘the boost before the boom’
  3. Stapleton’s gets retailers geared up for SUV/4×4 growth
  4. Stapleton’s: “’cushioning tyre inflation”
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Accessibility and affordability driving 4×4 market – Maxxis

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Global tyre brand and Cheng Shin Rubber wholly owned subsidiary, Maxxis has created a portfolio that is particularly strong in the 4×4 tyre market, with an emphasis on the more extreme off-road conditions an important part of its marketing strategy. The accessibility of the 4×4 and SUV car market to more budget conscious motorists has increased with lower priced vehicles entering the booming market. As such, Maxxis is positioned as a lower cost alternative to the traditional premium brands, though also offering global brand recognition through its activities in extreme sports.

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Related news:

  1. Stapleton’s hails ‘the boost before the boom’
  2. Stapleton’s gets retailers geared up for SUV/4×4 growth
  3. Stapleton’s: “’cushioning tyre inflation”
  4. Stapleton’s exclusive brands maximise buoyant 4×4 sector in otherwise rocky terrain
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Maxxis European conference previews new UHP tyre

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Maxxis is currently holding its European distributor conference in Marbella, Spain. Scheduled to take place between 11 and 14 September, the conference welcomes some of the continent’s leading names in tyre distribution, with over 14 EU countries represented, along with delegates from both China and Taiwan.

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Related news:

  1. Maxxis joins EDIWheel
  2. Littlewood takes on Maxxis brand manager role at Stapleton’s
  3. Stapleton’s high performance exclusive brands
  4. Successful 1999 Year for ContiTech
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Nikki McCluney joins Maxxis

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Maxxis, has announced the appointment of experience tyre industry marketeer, Nikki McCluney. As a HiQ Goodyear Dunlop alumni – and with over twenty years’ senior level marketing experience spanning retail, fast fit, fuel and light commercial vehicle, McCluney is tasked with raising awareness of the quality, performance and value offering of Maxxis products across passenger car, bicycle, motorcycle and specialist tyre markets. McCluney is also tasked with cultivating the existing UK dealer network and promoting the impressive profit margin opportunities available, and lifetime warranty offered on a majority of car tyres. Developing relations with existing and prospective overseas distribution partners in order to grow market share across Europe is also on the agenda.

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Related news:

  1. Andy Marfleet appointed Goodyear Dunlop marketing director UK
  2. Micheldever makes dealer support appointments
  3. Maxxis adds marketing communications coordinator to team
  4. Ex-Goodyear Dunlop comms director joins PR firm
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Maxxis aims to address increasing high performance demand with Premitra HP5

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In recent years, demand for high performance and UHP tyres has increased considerably (see GfK data earlier in this section). However, this trend has also resulted in greater complexity in the market. Current trends see more small cars and family saloons being fitted with 16, 17, 18 and 19 inch rims, and as a result, motorists are requiring bigger, but better performing, tyres. Such demand indicates the need for manufacturers to offer a broader range of tyres, in a variety of tread patterns and load and speed ratings, to satisfy the market.

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Related news:

  1. Growth in every size segment from 17” up, but rapidly slowing
  2. Landsail: LS588 offers ‘premium  performance at competitive price’
  3. Kumho PS91 UHP tyre available soon
  4. Yokohama brand goes UHP, following Chelsea sponsorship
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