East midlands-based We Sell Tyres (wholesale) company is moving its Newark wholesale operation to larger premises situated in Colwick, Nottingham. The move is due to take place in early 2007. The new premises which cover a total of over 40,000 square feet are within easy reach of central Nottingham and will further improve the company’s stock holding facility and existing delivery service into Derbyshire and surrounding areas.
In order to further improve its service, North Eastern Tyres and Exhauts (NETE) has now dedicated a side of its business to exclusively serving trade customers. With the establishment of NE Wholesale the company plans to focus will focus on the distribution side of the business and is looking to provide an “unparalleled level of service.”
NE Wholesale commercial director Gavin Marshall explained how service is ever important in such a rapidly evolving marketplace: “I feel that at NE Wholesale we operate in a completely different way from most of the tyre distribution market. We have worked terrifically hard to retain a low cost base while constantly increasing our levels of service, this means we offer up to 10 times a day delivery at the same levels of cost as some of our so-called larger competitors. The hard work done by our Group Tyre Head Office also allows us to deliver quality [exclusive brands] such as Federal and Maxxis as opposed to a hotchpotch offer of different lower quality options.
As Maxxis’ profile in the PCR market develops, the company is continuing to develop solutions for a series of specialist applications, including high-speed trailers, ATV, turf machinery and small implements.
When it comes to ATVs, Maxxis claims to set the standard for tough, durable tyres that offer superior traction on all terrains. Firmly established as the choice of champions, Maxxis ATV tyres combine excellent puncture resistance qualities with tread that is designed for maximum grip and performance, meeting the needs of both recreational riders and competitive racers alike.
Maxxis International UK plc has appointed Kings Road Tyres Ireland as a new distributor of HST, ATV, Turf and motorcycle tyres in Ireland. “Kings Road Tyres is one of the leading tyre distributors in Ireland and it is a natural progression for both companies to expand into the more specialist HST, Turf, ATV and motorcycle markets,” says Maxxis International UK managing director Derek McMartin.
Building on its reputation for van tyres, Maxxis is expanding its UK product portfolio with a range of light truck tyres designed to meet the needs of operators who want quality at an affordable price. “We have gained invaluable experience in the LCV sector during the past few years and are now utilising leading edge tyre technology to satisfy the requirements of the UK’s light truck market,” says Derek McMartin, managing director of Maxxis International UK plc.
Maxxis International UK plc is promoting its high speed trailer, turf, ATV and passenger car, van/truck and 4×4 ranges with a new suite of literature designed to raise awareness of the full extent of the company’s product portfolio in the UK.
The series of A4, two-page leaflets incorporates an authoritative guide to tread patterns and sizes for the various Maxxis ranges, with tyre load indexes and speed index ratings for the ATV and trailer products, and echoes the theme of company’s corporate advertising.
With a TV audience estimated at over a billion people, the Maxxis British Motocross Championship is attracting a huge following around the world, according to the company. The series is currently seen in almost 500 million homes throughout Europe, Asia, Africa, Australia and the Americas, according to a report from Greenlight Television, which signed a TV deal with the Auto Cycle Union in February.
With a TV audience estimated at more than one billion people, the Maxxis British Motocross Championship is attracting a huge following around the world. The series is currently seen in almost 500 million homes throughout Europe, Asia, Africa, Australia and the Americas, according to a report from Greenlight Television, which signed a TV deal with the Auto Cycle Union in February.
Maxxis International UK plc is expanding its range of motorcycle and ATV batteries in response to changes in the market’s dynamics and rising demand. A 90-strong range of GS Batteries is sold through Bickers plc, a division of Maxxis International UK plc, along with the most popular Powerite batteries – the company’s own brand product which has now been reintroduced.
Leading all terrain vehicle manufacturers Honda, Yamaha, and Polaris have accredited Maxxis as an OE tyre supplier for products sold in the American market. While Honda has specified Maxxis for its TRX90 model, six Maxxis patterns are now accredited for use on the Polaris Predator 500, Predator TLD, Hawkeye 2×4 and Hawkeye 4×4 sold in the USA. Maxxis is also OE accredited by Yamaha for a wide range of its US specification Bear Tracker, Bruin, Big Bear, Kodiak, Wolverine and Rhino models.
Maxxis International is the first of the major tyre manufacturers to confirm it is to attend Brityrex International, which takes place at the G-MEX Convention Centre in Manchester from 1-3 May 2007. All exhibitors will be located in one hall with 10,500 square metres of space and the Maxxis stand will be in a prime position adjacent to the entrance.
Maxxis is continuing to develop its credentials within the PCR market while also expanding its UK product portfolio and is actively looking to recruit specialist distributors for its new light and heavy truck tyres.
…Why not watch some Motocross? Brian Higgins, series manager of Maxxis-sponsored British Motocross Championship, dropped Tyres & Accessories a line publishing the series broadcast times. Round five of the championship, held at Desertmartin, Northern Ireland on 24 June 2006, will be shown at 17:30 (UK) today (29 June 2006) on Sky Sports Xtra, with repeats on Sky Sports 3 at 00:00 and 14:30 on Friday 30 June 2006.
Maxxis International reports that it attracted major interest from UK distributors and dealers alike when it launched a series of new products at Reifen 2006. “Reifen 2006 proved to be an exceptionally good platform for us, as we showcased some exciting new products for the UK market, gave customers the opportunity to see the winter and all season tyres we are looking to develop and dealt with a lot of OE enquiries,” said Maxxis International UK managing director Derek McMartin.
Round 2 of the Maxxis British Motocross Championship, held at Canada Heights on 9th April 2006, will now be screened at 19:00 on Sky Sports Extra. To the obvious pleasure of Maxxis’ management, the programme has been brought forward an hour into the key “prime-time” viewing slot.
British racing fans experienced the beginning of a season’s worth of racing with the first round of the 2006 Maxxis British Motocross Championships, held 12 March at Cadders Hill, Lyng. The contest went on as planned despite forecasts of rain with a possibility of snow.
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