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Maxxis Raises its Profile at Brityrex

Maxxis has reported that the company enjoyed a busy three days at Brityrex International 2007, the UK’s only independent tyre trade show, with the Maxxis Centres of Excellence initiative and the new Maxxis catalogue reportedly generating major interest.

“Visitors to Brityrex were the first to see our new product catalogue, which incorporates
500 tyre patterns and sizes and covers performance radials, high performance tyres and 4×4 tyres for cars and vans, plus heavy truck products and our Trailermaxx high speed trailer range,” said Derek McMartin, managing director of Maxxis International UK.

“We were also impressed with the level of interest Group Tyre members showed in the Maxxis Centres of Excellence programme, which is designed to help retailers maximise profitability though a winning combination of quality products, value for money and industry-leading delivery and technical support,” he continued. According to Group Tyre (UK) commercial operations director, Karl Naylor, several dealerships have already signed up to become Maxxis Centres of Excellence (see T&A June 2007’s retail feature for more details on this).

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Selling Even More Tyres Now

With more than three decades of experience in the UK, We Sell Tyres managing director, Alan Jackson, has great experience of the inner workings of the tyre business. He started his career with ATS in the early 70’S at a time when the chain was a collection of regional companies. This provided him with an excellent opportunity to cut his teeth by selling to garages and haulage companies. This experience and the subsequent transformation of ATS into ATS Euromaster was to be a turning point for Alan Jackson who, via WS Tyremasters and a stint at Stapleton’s, recently opened a new We Sell Tyres warehouse in Nottingham – the latest part in what is arguable his most challenging business venture to date.

We Sell Tyres (Wholesale)’s new Nottingham operation will be the company’s flagship site along with its Norwich branch, which relocated to larger premises in April 2006. The company continues to run additional operations in Corby and Worksop. As an important member of Group Tyre, We Sell Tyre continues to develop sales of all premium and mid-sector brands, not to mention exclusive brands Marangoni, Federal and Maxxis.

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Maxxis Opens Dubai Office

In order to provide better customer service in the Middle East and Africa regions, Maxxis has opened an a new office in Dubai, which will take on the responsibility for sales, marketing and customer service for the two regions.

Maxxis views the opening of the Dubai office as a continuation of its work towards building its business in a region with tremendous potential for growth. The new venture also expands the company’s international reach: Maxxis sells to more than 130 countries around the world including the Middle East and Africa.

Maxxis International Middle East & Africa can be contacted by mail at LB15417, 4th floor, LOB 15, Jebel Ali Free Zone, Dubai, UAE; by telephone at +971 4 8875354; and by fax at +971 4 8875355.

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Maxxis to Supply OE for New GM Thailand Models

Starting in May, Maxxis will supply original equipment tyres for two General Motors 2008 models manufactured in Thailand. Tyres produced at the Maxxis International-Thailand plant will be OE for the Korean GM Daewoo designed Chevrolet Captiva SUV and Optra passenger car, both built at the General Motors Thailand assembly centre in Rayong Province, about 120 km south of Bangkok.

For the Captiva, Maxxis will supply sizes 215/70R16 MA-707 and 235/60R17 MA-707, with 255/55R18 MA-S2 as an optional size. For the Optra, Maxxis will supply size 195/55R15 MA-P1.

The Maxxis tyremaking facility is also located in Rayong Province. The relatively new plant, completed only three years ago, produces passenger car and light truck tyres for both the domestic and export markets.

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Maxxis Extends its Sponsorship of Drifting

As part of a program to expand its support of drifting in the USA, Maxxis has announced it will sponsor the NM Drift Group and the inaugural NOPI Professional Drift Series in 2007. NM Drift Group drivers Ben Reyes and Gary Lang, who is also the team owner, will compete in the Formula D, NOPI Drift, Formula D Pro-Am, Drift Fury and D1 series this year, having put together several top ten finishes in 2006.

Their Nissan 240 SX cars will sport Maxxis MA-Z1 Victra drifting tyres, which are designed to deliver the outstanding traction, cornering and handling that really counts in professional drifting competition, and the drivers will have the tyremaker’s support behind them. “We are dedicated to providing amazing opportunities for drifters at the NOPI Professional Drift Series and through our contingency support for any driver that takes advantage of our high quality performance tyres we expect to see new champions rise to the top,” said James Mason, Marketing Coordinator for Maxxis’s automotive department.

Maxxis MA-Z1 high performance tyres are available in the UK exclusively through Group Tyre UK Ltd.

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Michelin to Appeal FIA Dismissal

A French court, the Tribunal de Grande Instance de Paris, has dismissed Michelin’s request to annul the International Automobile Federation (FIA) decision to appoint Pirelli the sole tyre supplier to the world rally championship (WRC).

On April 4 Michelin released a press statement indicating it intends to appeal February’s decision to award Pirelli sole supplier rights for the 2008 to 2010 seasons.

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Maxxis is New Title Sponsor for 2007 British Supersport Championship

Maxxis is the new title sponsor of the 2007 British Supersport Championship, one of the leading motorcycle racing series in the UK and Europe and second only to the British Superbike Championship (BSB) in popularity. A top class series in its own right, Supersport is very highly rated by motorcycle manufacturers and racers alike. The 2007 season, which will be contested over 13 weekends at 11 venues throughout the British Isles, commences with two races at Brands Hatch on Monday, April 9. The final championship round is at Brands Hatch on October 14.

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Maxxis to Build “Centres of Excellence” Network

Maxxis given details of plans to grow its PCR business in the UK by setting up a series of retail ‘centres of excellence’ which will actively promote the brand to the tyre buying public. These centres will be developed throughout 2007 in conjunction with leading independent wholesaler Group Tyre (UK) Ltd, with whom Maxxis has signed an exclusive distribution agreement. The first participating centres are expected to be signed up “very soon.”

“Purchasing is significantly influenced by over the counter advice provided at the point of sale,” says Derek McMartin, managing director of Maxxis International UK plc. “A network of retail centres will provide consumers with a reason to purchase, as well as great prices, and will give us much wider exposure. It will therefore be the major focus of our brand development in the UK during the next couple of years.”

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Maxxis Gets Extreme Series Sponsorship

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(Akron/Tire Review) Expanding its presence in various motorsport series, Maxxis has signed on as title sponsor of the XRRA extreme off-road racing series. The Maxxis XRRA series combines elements of rock crawling with off-road racing.

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Maxxis – Big Tyres at 4×4 Show

Taiwan-based tyre manufacturer Maxxis believe they offer one of the UK’s most extensive ranges of off-road, all-purpose and road going 4×4 tyres, and the company chose this year’s British Indoor 4×4 Show, held at the Donington Exhibition Centre, Derby, on February 18, to showcase their range.

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Maxxis Launches B2B Website in US

Maxxis has a new business-to-business Web site (www.maxxislink.com), providing US customers increased options for online ordering, payments, order tracking and other key functions. The site features: 1) 24-hour availability to check inventory in real time, place an order and track it online from start to finish; 2) access to financial information, including reprints of invoices and packing lists, plus easy online payments; and 3) up-to-date shipment history of MaxxisLink orders and an easy-to-use order template that allows customers to save often-used information.

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Maxxis Launches New Dealer Site

(Akron/Tire Review) Maxxis International has launched a new Web site for its U.S. dealer customers, which the company said features “vastly increased options for online ordering, payments, order tracking, and other key functions.”

Available 24/7, MaxxisLink.com, said the company, offers such features as:

• Real time inventory checks

• Access to financial information, including reprints of invoices and packing lists – plus online payments

• Up-to-date shipment history of MaxxisLink orders and an easy-to-use order template that lets customers save often-used info

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Major Tyremakers to Attend CITExpo

The fifth China International Tire Expo, (CITExpo) is being held in Shanghai this September. Since the first exhibition was held in 2003 the CITExpo has grown rapidly and strengthened its position as one of Asia’s leading tyre events. The exhibition’s organisers, Reliable International Exhibition Services, report that this year’s upcoming event shows every sign of being another record breaking year. From the exhibition’s inception until 2006 the CITExpo was held solely in the west wing of the Shanghai Everbright Convention & Exhibition Center in the city centre, but this year the increased number of exhibitors has meant that the centre’s east hall has also been needed.

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Maxxis – Taking Motorcycling to the Supermaxx

Maxxis – Taking Motorcycling to the Supermaxx
“Although the new Supermaxx will feature the same tread and will look much the same as the existing product, radical improvements to the carcass and compound mean it will offer superior traction and drive,” says Derek McMartin, managing director of Maxxis International UK.

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We Sell Tyres Moves Forwards

East midlands-based We Sell Tyres (wholesale) company is moving its Newark wholesale operation to larger premises situated in Colwick, Nottingham. The move is due to take place in early 2007. The new premises which cover a total of over 40,000 square feet are within easy reach of central Nottingham and will further improve the company’s stock holding facility and existing delivery service into Derbyshire and surrounding areas.

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