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Maxxis Offers 4×4 Market Widest Range Yet

Following considerable sales in the USA, Maxxis is now targeting the UK 4×4 market with its largest range of off-road, on/off-road and road going tyres yet. Maxxis is promoting its products – which incorporate the biggest complete range to fit Land Rover 16 inch rims – with a high profile consumer advertising campaign in the leading 4×4 magazines, including Total Off Road, Land Rover World, Land Rover Monthly and Land Rover Enthusiast.

Meanwhile, Maxxis is expanding the range with the top-selling Marauder MA-S2 now available in four new sizes (235/60 R18 107V XL TL – for Volvo XC90 and Audi Q7 (2006 model onwards); 235/55 R18 100V TL – for Lexus RX300 [2003 model onwards] and RX400 [2005 model onwards]; 275/40 ZR20 106W XL TL – to fit the Range Rover [2005 model onwards], Porsche Cayenne and VW Touareg; and 255/65 R17 110H TL – for Nissan Navara [2005 model onwards] and 2006 and younger Pathfinders)

4th March 2008/by Tyrepress Editors

Maxxis Launches All-season UHP Tyre

Maxxis is continuing to expand its position in the high performance sector, with a range of tyres in some 200 sizes. The latest offering comes in the shape of a low aspect ratio unidirectional ultra-high performance. Available in sizes from 195/50 R15 to 255/35 ZR20, the new Maxxis MA-Z4S Victra features a reinforced casing and robust body ply structure for improved handling and stability, while a hard bead filler compound is said to aid cornering.

15th February 2008/by Tyrepress Editors

Maxxis Success in 2007 Formula Drift Series

Maxxis once again proved to be the choice of champions when sponsored driver Chris Forsberg put in a strong second place finish at the final event of the 2007 Formula Drift series – in Irwindale, California on October 13 – to clinch second place overall. Twenty-four year old Forsberg, who used Maxxis MA-Z1 Drift tyres throughout the season, headed the field at events in Atlanta, Georgia and Sonoma, California, and consistently finished in the top 16.

“We’re super-excited to be second in the series. We were hoping to be in the top three. The final round had a lot of tough match-ups. It was a very exciting event overall,” he said. As always, Forsberg was full of praise his MA-Z1 Drifts, adding: “The tyres performed perfect. They had a lot of grip in the back and down by the wall, which is a critical point; we try to run close to the wall without crashing.

23rd November 2007/by Tyrepress Editors

Maxxis to Sponsor Rugby Super League in 2008

Maxxis International UK has signed a deal to raise awareness of its brand in association with the English Super League 2008. Maxxis will advertise at the first 10 live games of the 30-game season, which runs from February to September, with an option on additional hoardings and further games.

The championship will be shown live on Sky Sports 1 on Friday evenings, with further TV coverage in Sky Sports 3’s Saturday afternoon full match replays and in extended highlights on BBC 2 on Sundays.

It will also feature on Sky Sports rolling news bulletins and in Sky Sports 1’s ‘Boots ‘n’ All’ weekly round-up programme, adding up to a UK TV audience of around 38 million. In addition, English Super League action will be seen in 120 countries worldwide each week.

“We will be promoting Maxxis via the scrolling perimeter advertising boards, which are positioned in the front row at ground level, approximately halfway between the try line and the centreline, directly opposite the main TV cameras,” says Maxxis International UK managing director Derek McMartin.

9th October 2007/by Tyrepress Editors

Pirelli NA Appoints New Motorcycle VP

Scott Griffin, formerly of Maxxis, will succeed Mark Wilhelm as Vice President of the motorcycle business unit at Pirelli Tire North America. Mr. Griffin will commence his role at the beginning of October. “On behalf of Pirelli, I would like to thank Mark for his contribution to our growth and success in North America and we wish him well in his new role in Europe,” commented Chairman & CEO of Pirelli Tire North America, Hugh Pace. “I look forward to Scott Griffin joining our team as his tenure and experience in the motorcycle tire industry is a major plus for our strategy in North America.”

26th September 2007/by Tyrepress Editors

Maxxis Seals Rock Racing Success With XRRA top Three

Maxxis has swept the board in one of the USA’s premier professional rock racing championships, taking all three podium positions in the Eastern Division of the Maxxis sponsored XRRA series. Rusty Bray clinched victory, with Eric Childress in second place and Brian Shirley rounding out the top three. The results came after the three drivers put in strong performances at the last event of the regular season, which was held on August 18 in Badlands, Indiana.

Bray, who comes from a rock crawling background, maintained his overall victory was anything but a foregone conclusion. “We didn’t know how we’d do with the speed versus the rocks,” he said. “I ran Trepadors until this last event, when I needed a little more height. I ran the 40″ Creepy Crawlers this last time. They were good. This weekend was kind of our first time to deal with sand, but the Creepy Crawler worked well with the sand, dirt, rocks and the whole array of terrain.”

13th September 2007/by Tyrepress Editors

Maxxis Supermaxx in Silverstone Group Test

The popular Maxxis Supermaxx, a ZR rated Sports/Touring motorcycle tyre, now in its third generation, has demonstrated its credentials in a group test at Silverstone. An instructor from California Superbike School put the Supermaxx through its paces using a race specification Suzuki GSXR1000 (2007 model). In good weather conditions he completed 100 miles at race speeds on the Formula 1 Grand Prix circuit.

“Silverstone is a fast, flat racetrack where cornering speeds can reach up to 140mph and 170mph-180mph is the norm on the quickest straights,” said Maxxis International UK managing director Derek McMartin.

12th September 2007/by Tyrepress Editors

Maxxis Introduces US All-Season UHP Line

(Akron/Tire Review) Maxxis International has in the US introduced the Victra Z4S, an all-season UHP. The new Victra Z4S features a solid centre rib and reinforced steel belts for stability, grooving and siping for snow and slush traction, four circumferential grooves for wet traction, five-pitch tread blocks and special groove designs for reduced road noise, V-shaped unidirectional grooves for wet and dry handling, and hard bead filler for cornering, acceleration and handling, Maxxis said.

“The Victra Z4S will undoubtedly be one of our most popular and best-selling passenger tyres,” said Maxxis’ Doug Addis. “Our engineers have developed one of the finest all-season ultra high performance tyres on the market. This tyre now gives us coverage in all aspects of UHP.”

16th August 2007/by Tyrepress Editors

No-Nonsense

‘No-nonsense rubber’ is a catchphrase adopted by Maxxis in the UK a short time ago, and given the company’s plans to expand the profile of its passenger car and light commercial lines here through its new Centres of Excellence program, it appears that Maxxis are taking a no-nonsense approach to giving their brand the same level of recognition in mainstream tyre segments as it currently enjoys with motorcycle and atv users.

This year the Taiwan based tyremaker brings to the table five tyres featuring tread and compound specifically designed for winter conditions. For passenger car drivers Maxxis has the MA-W1 Wintermaxx, a high performance tyre the manufacturer claims both offers a quiet ride and comes into its own in snowy weather. The tread is a unidirectional design featuring a zigzag pattern with multiple grooves for effective water drainage and snow removal. In keeping with winter tyre practice the footprint on the MA-W1 been optimised for as sure footed a ride and braking as possible on wet, icy or snow covered roads. The MA-W1 is available in many size configurations from 13-inches up to a V rated 17-inch variation.

9th August 2007/by Tyrepress Editors

Maxxis Expands Consumer 4×4 Ad Campaign

Alongside its innovative trade press advertising, Maxxis is actively promoting its 4×4 range to consumers – highlighting key benefits for both 4×4/SUV drivers and dedicated off-road enthusiasts and underlining the wide range of sizes that are readily available.

“Our 4×4 tyres offer excellent traction and handling stability in all weathers plus real reliability, thanks to their enhanced puncture and abrasion resistance qualities, and we are keen to spread the word among an increasingly knowledgeable consumer audience,” says Maxxis International UK managing director Derek McMartin.

“Eye-catching full page colour advertisements in the leading magazines that tackle 4×4 issues are enabling us to raise our profile in this key sector and complement our ATV sponsorship.”

6th August 2007/by Tyrepress Editors

Maxxis Fleet Tests Continue

Maxxis is continuing to put its 22.5 inch truck tyres through a rigorous testing programme, working with a number of leading UK fleets to establish performance and PPK (pence per kilometre) figures and casing value. “We’re another year down the line with our road tests and the results to date have been extremely positive, exceeding our expectations in a number of areas,” says Maxxis International UK’s managing director Derek McMartin.

“When we launch the full range, Maxxis truck tyres will compare favourably with the current market leaders by offering operators quality, reliability and value for money, and we should be able to report more in the not too distant future.”

The Maxxis range of 22.5 inch tyres is available in steer, drive and trailer applications in sizes 10R22.5, 11R22.5, 12R22.5, 275/80R22.5, 295/80R22.5, 315/80R22.5 and 385/65R22.5.

31st July 2007/by Tyrepress Editors

Maxxis on Interbrand List for Fifth Year

(Akron/Tire Review) For the fifth consecutive year, Maxxis has made the top 10 of Interbrand’s list of Taiwan’s top global brands. Maxxis ranked eighth on the list. Maxxis is the only tyre manufacturer to make Interbrand’s list, which has been expanded this year to include 20 companies.

In comments that accompanied the award, Interbrand said: “Ranked 12th in the global tyre market and the Taiwan market leader, Maxxis has had a strong year, with growing market share and a sustained price premium. The brand maintains its exposure through international sponsorship deals; its adoption by General Motors as a major supplier also strengthens its brand reputation. Further, Maxxis has plans to set up hundreds of ‘Centres of Excellence’ service centres in the UK to boost its brand image.”

30th July 2007/by Tyrepress Editors

Maxxis Launches New Victra Z4S UHP Tyre

(Akron/Tire Review) Maxxis International USA has introduced the Victra Z4S ultra-high performance tyre, which, Maxxis said, offers handling and traction on wet, dry or snowy surfaces.

The new tyre features a solid centre rib for high-speed stability; silica tread compound for fuel economy and wet and dry traction; reinforced steel belts for high-speed stability and long tread life; multiple snow-biting grooves and “optimal” siping for traction on snowy surfaces; four high-void, circumferential main grooves to expel water; five-pitch tread blocks and two-in-one groove designs for a quiet ride; V-shaped unidirectional grooves for handling on wet and dry roads; Hard bead-filler compound for cornering, acceleration and handling; and reinforced casing and body-ply structure for handling and stability.

10th July 2007/by Tyrepress Editors

Maxxis has Something for Everyone

When it comes to the ATV sector Maxxis believe they can offer a tyre for every application, from the high performance needs of a professional ATV racing series through to the rugged all-rounders that are becoming ever more indispensable to the farming community. And the company’s confidence in its product is not limited to the size of the range it offers – Maxxis also claim that its tyres offer superior puncture resistance and traction on all surfaces, and point to their list of OE customers – which includes Honda, Yamaha and Polaris – as confirmation the widespread acceptance enjoyed by the Maxxis ATV product range.

The Maxxis iRAZR M943(front) and M944 (rear) is reported to be the first all terrain radial to be sold in the UK and features an aggressive centreline and less rounded profile for improved steering and handling capabilities. It was developed especially for motocross racing and is, according to Maxxis, being put through its paces at the top echelons of the sport – something the company has more than just a passing interest in. Indeed, Maxxis has come on board as the new sponsor of Team Green, Kawasaki Motors UK’s successful motocross and Enduro racing initiative, and will supply tyres for a number of up and coming youth riders. It is also supporting KIK Team Honda TRX450R, the official Honda UK ATV motocross team, which has two riders competing in the 2007 British Quad Championship. In overseas markets Maxxis also has a strong presence in the ATV racing scene, sponsoring seven competitive events and numerous riders in the US, including Bill Balance, who won his second straight victory in the West Virginia Snowshoe GNCC ATV race on June 23.

27th June 2007/by Tyrepress Editors

Maxxis Raises its Profile at Brityrex

Maxxis has reported that the company enjoyed a busy three days at Brityrex International 2007, the UK’s only independent tyre trade show, with the Maxxis Centres of Excellence initiative and the new Maxxis catalogue reportedly generating major interest.
“Visitors to Brityrex were the first to see our new product catalogue, which incorporates 500 tyre patterns and sizes and covers performance radials, high performance tyres and 4×4 tyres for cars and vans, plus heavy truck products and our Trailermaxx high speed trailer range,” said Derek McMartin, managing director of Maxxis International UK.
“We were also impressed with the level of interest Group Tyre members showed in the Maxxis Centres of Excellence programme, which is designed to help retailers maximise profitability though a winning combination of quality products, value for money and industry-leading delivery and technical support,” he continued. According to Group Tyre (UK) commercial operations director, Karl Naylor, several dealerships have already signed up to become Maxxis Centres of Excellence (see T&A June 2007’s retail feature for more details on this).

25th May 2007/by Tyrepress Editors