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Grouptyre Provides 4×4 Response Wales with Maxxis Tyre Trial

A newly-launched volunteer organisation that works alongside Emergency Planning officers and provides logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations, is considering switching its vehicle fleet to Maxxis 4×4 tyres. 4×4 Response Wales is currently trialling the Maxxis Bravo all-terrain tyre after Grouptyre, the country’s leading independent tyre wholesaler and exclusive distributor of Maxxis 4×4 tyres in the UK, agreed to supply a test set of tyres for evaluation purposes.

“Our members are currently using a variety of tyres…but we have heard good things about Maxxis and, pending a positive evaluation, we are seriously contemplating switching,” says 4×4 Response Wales co-ordinator Mark Margetts. “Since our team of volunteers use and maintain their own vehicles, they are very interested in a brand of tyre which is robust, absolutely reliable and affordable, and we are most grateful to Grouptyre for giving us this opportunity to see just what Maxxis can do.”

20th March 2009/by Tyrepress Editors

Maxxis, Grouptyre Unveil New Dealer Support Programme

An all-expenses-paid trip to Thailand – including a trip to a tyre making plant – is one of the prizes up for grabs for Maxxis’ Grouptyre dealers in the UK as the manufacturer and its exclusive distributor unveil their new incentive programme called Maxxis Rewards. The top ten retailers – based on the volume of Maxxis car, van and 4×4 tyres they purchase during the promotional period of 1 January to 30 September, 2009 – will win a seven-day holiday in Thailand. Flat screen TVs, DVD recorders and digital cameras are among the prizes up for grabs in a series of quarterly draws, while dealers can also pick up Argos vouchers and Maxxis branded merchandise.

“Through the Maxxis Rewards programme we want to help retailers gain a better understanding of Maxxis and our aims both here in the UK and the 200 countries in which the brand is sold,” says Maxxis International UK managing director Derek McMartin. “Since retailers will be able to see for themselves the state of the art production facilities involved in manufacturing a million tyres and tubes a day and the scale of our operation, the trip to our Thailand factory will give them a real insight into the brand and their role in its future development.”

10th March 2009/by Tyrepress Editors

Maxxis Reports an Increasing 4×4 Marketplace Share

Ongoing advertising within leading consumer off-road magazines, a strong presence at major off-road events and encouraging results in tyre comparison tests are all factors Maxxis says is helping the brand increase its share of the 4×4 marketplace. The Maxxis range, which Maxxis International UK boasts is one of the largest line-ups of off-road, on/off-road and road going 4×4 tyres available in the UK, includes products for numerous specific applications. Amongst this line-up is the largest complete range to fit 16-inch Land Rover Rims, plus a series of extreme tyres and patterns purpose-designed to tackle muddy conditions.

Speaking of tough conditions, Maxxis reports that its 4×4 tyres are under evaluation by volunteer organisation 4×4 Response Wales, which is part of a nationwide network providing logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations.

26th February 2009/by Tyrepress Editors

Maxxis to Sponsor Dodgers, White Sox and Yanks in 2009

Maxxis International will sponsor the Los Angeles Dodgers, Chicago White Sox and New York Yankees throughout the 2009 season. Maxxis’ signage will be displayed behind home plate for half an inning during every other home game at both Dodger Stadium and U.S. Cellular Field in Chicago. Signage will also be placed at new Yankee Stadium. (Tire Review/Akron)

13th February 2009/by Tyrepress Editors

Maxxis Reports an Increasing 4×4 Marketplace Share

Ongoing advertising within leading consumer off-road magazines, a strong presence at major off-road events and encouraging results in tyre comparison tests are all factors Maxxis says is helping the brand increase its share of the 4×4 marketplace. The Maxxis range, which Maxxis International UK boasts is one of the largest line-ups of off-road, on/off-road and road going 4×4 tyres available in the UK, includes products for numerous specific applications. Amongst this line-up is the largest complete range to fit 16-inch Land Rover Rims, plus a series of extreme tyres and patterns purpose-designed to tackle muddy conditions.

11th February 2009/by Tyrepress Editors

Maxxis Provides 2009 Short Track UK Control Tyre

For its 2009 series Short Track UK has opted to make Maxxis the control tyre supplier. The series has chosen to follow the lead of other top motorcycle racing series like Moto GP and World Superbikes in choosing to run with a single tyre supplier. Maxxis believes that “the move to a control tyre will ensure no advantage is gained by riders using different tyres for different conditions, resulting in closer, more spectacular action.” The move will also lead to a reduced financial burden for the series to bear.

Maxxis tyre distributor Triple A Racing has agreed with the promoter of the British Short Track Championship that competitors in the main Short Track class will use the 19 inch Maxxis DTR-1 flat track tyre, which will be made available in both soft and medium compounds. The eight-round series opens in Kings Lynn on 3 May.

19th January 2009/by Tyrepress Editors

MCN Gives Maxxis Supermaxx Sport Rave Reviews

MCN, the UK’s number one consumer motorcycle magazine, has published a string of complimentary comments about Maxxis’s Supermaxx sports radial, which it is currently putting through its paces on a 172mph Yamaha R6. Journalist Chris Newbigging has been testing the Maxxis Supermaxx Sport – improved for 2009 with a multi-section construction – since October and his verdict is that the tyres are ‘stable and grippy on wintry B-roads’.

According to the magazine, while the track-biased Dunlop Qualifier RRs that were previously fitted on the bike ‘couldn’t cope’ with gritted roads, the Supermaxx Sports came into their own: “…their lower operating temperature means they hook up and take the worry out of wet riding – bloody impressive,” Newbigging enthused.

19th January 2009/by Tyrepress Editors

Maxxis On the Look Out For Industrial Tyre Distributors

Following the launch of its new skid steer tyres last year, Maxxis International UK is reportedly keen to appoint additional distributors to help develop business opportunities in a number of heavy industry sectors. Both the M9000 MT Loader, which is designed for use on heavyweight forklift trucks, and the M8000 Tuff-Guard – developed for use in extra heavy duty applications such as excavation – are designed to deliver superior traction and long life thanks to “extra strong casings, stronger sidewalls and specially formulated rubber compounds.”

The Maxxis M9000 MT Loader features extra-thick sidewalls, which offer improved puncture resistance while the tread compound is designed to enhance durability, helping to prevent down time and increase productivity. There is also a special rim guard for better tyre and wheel protection. It is available in a range of sizes from 10-16.5 8 PR to 15-19.5 12 PR.

13th January 2009/by Tyrepress Editors

Maxxis Planning New 2009 Additions to Motorcycle Range

Maxxis says it plans to continue its aggressive growth strategy for the UK motorcycle market, and to do so is this year introducing two new products aimed at budget conscious consumers. The company plans to further support tyre retailers through an ongoing marketing support strategy that includes the continuation of the brand’s presence in the British Motocross Championship, British Superbike Championship, Premiership football matches and many consumer focused events thought the country. All this comes, says Maxxis, on top of a sustained advertising and public relations campaign with leading consumer motorcycling publications.

6th January 2009/by Tyrepress Editors

Maxxis Takes Clean Sweep at Baja 1000

The podium at the 2008 Baja 1000 ATV belonged to Maxxis, with its sponsored riders took the first four places. 21 November saw the 41st annual Baja 1000 – the world’s longest, continuous off-road race – and Wayne Matlock’s team, which included Wes Miller, Harold Goodman and Marc Spaeth, won the Pro ATV Class (over 251cc) in a time of 14:47:25 (42.69 mph).

Matlock and his crew crossed the finish line on their Honda TRX700XX nine minutes ahead of Danny Prather, Mike Cafro, Chad Prull and Levi Marana, also riding a Honda TRX700XX on Maxxis tyres.

19th December 2008/by Tyrepress Editors

Maxxis Increases Centres of Excellence to 400

Maxxis has reported that the popularity of its “Centres of Excellence” programme continues to grow. According to the manufacturer, 400 retailers of car and motorcycle tyres are now promoting Maxxis “as the affordable alternative to the premium brands,” helping to increase the size of its UK PCR market share. Derek McMartin, the managing director of Maxxis International UK, states, “We know the extent to which buying decisions can be influenced by over the counter advice provided at the point of sale and have made a serious commitment to build trade relationships, especially within the independent sector.

“Through a variety of marketing communications activity, including top level sponsorship of Premiership football, the European Drift Championship, British Superbikes, the Isle of Man TT Races and motocross, we are getting across the message that Maxxis tyres represent reliability and good value. This is reinforced by our growing network of professionally branded Maxxis Centres of Excellence, which also boosts our profile among the tyre-buying public,” he continues.

16th December 2008/by Tyrepress Editors

Analysts: Slowdown May Cause Russian Tyremaker Growth

Following several years of consistent sales increases, full year 2008 figures may hit show a drop in Russian passenger car tyre sales by value. The profitable premium segment, which is dominated by non-Russian premium manufacturers, is expected to be the first to feel the pinch. On the other hand, the share of the market occupied by budget products is likely to increase, and some sources predict that Chinese and Korean tyre sales will be replaced by domestic Russian tyre makers’ products.

19th November 2008/by Tyrepress Editors

Maxxis Trucks Features in Off-Road Racing Game

The Maxxis brand features in the new Playstation 3 and Xbox 360 computer game Baja: Edge of Control, adorning the trucks of off-road racers depicted within the game. The game was developed by 2XL Games Inc. and is published by THQ.

With 1,000 miles of drive-to-horizon landscape, the game attempts to capture the intense action and atmosphere of off-road racing events such as the annual Baja 1,000 and features trucks belonging to Pete Sohren and the McMullen & Bell team. Players must build their own vehicles and attempt to conquer harsh desert terrain, including towering mountains and steep cliffs. Just like the drivers who compete in off-road sports, they vie for sponsorship based on their results and work with an advanced support system that includes helicopter and truck crews.

10th November 2008/by Tyrepress Editors

“What an Eye-Opener!”

Maxxis selected a winner for its online caption competition, which was run as part of the company’s duties as the Official Tyre Partner of this year’s Isle of Man TT Races. Trevor King from Mansfield came up with, “After a relentless search for tyres I discovered Maxxis, what an eye opener!” to win the top prize of VIP hospitality for two at the last round of the 2008 British Superbike Championship (BSB) on Sunday 12 October.

King decided to try his luck and enter the competition while he was looking for 4×4 tyres on the Maxxis website. He and his wife Melanie are keen BSB fans and had pre-booked tickets for the season finale at Brands Hatch. However, King quickly cancelled the reservation when he learned they would be attending the event as guests of Maxxis: “I once won bike show tickets in a radio competition, but that was about ten years ago, so I was amazed when I got a call to say I’d won this VIP package including hospitality, pit lane passes, access to the Team Maxxis technical areas and a photograph with one of the Maxxis Bykerbabes.

22nd October 2008/by Tyrepress Editors

Maxxis Ranked 6th Top Taiwanese Global Brand

For the sixth consecutive year, Maxxis has been ranked among Taiwan’s top global brands in a list sponsored by Taiwan’s Ministry of Economic Affairs, Maxxis appears in sixth place on the 2008 list, the only tyre manufacturer to make the grade.

The list uses qualitative and quantitative financial analyses to determine a brand’s value. At $346 million US, Maxxis’ appraised brand value grew by 12 per cent over the previous year. Maxxis has been ranked among Taiwan’s top ten global brands since the list was first published in 2003. In 2007, the list was expanded to include 20 companies.

8th October 2008/by Tyrepress Editors