Maxxis Archives - Page 25 of 32 - Tyrepress

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Maxxis Recruits UK Heavy Truck Tyre Distributors

Having made headway in the UK passenger car and light truck segments, Maxxis reports that it is now on the lookout for heavy truck tyre distribution partners. The company’s main selling point (both to customers and potential distribution partners is the long term mileage performance of its products. According to the company, tests with leading UK fleets show the all-important PPM (pence per mile) figures achieved by the Maxxis 22.5 inch heavy truck range are on a par with those reported by the top brands. While the figures are not yet complete (due to the ongoing nature of the tests) company representatives told Tyres & Accessories the figures are still helping to “boost the brand’s credentials for quality, reliability and value in this sector.”

10th September 2009/by Tyrepress Editors

Maxxis-backed Japspeed Sweeps Podium at Norfolk Arena

Round Four of the British Drift Championship belonged firmly to Team Japspeed as its drivers, Danny Eyles, Shane Lynch and Steve Biagioni took to the podium having drifted successfully around the Norfolk Arena.

8th September 2009/by Tyrepress Editors

Grouptyre Continues “Modernising”, Increases Distribution Points

Operating as a national distributor with the ability to focus on a local level, Grouptyre has the ability to develop solid business relationships with tyre retailers and grow its share of the market. Despite the challenging trading environment, Grouptyre’s 13 member companies say they are continuing to invest in the business, making improvements in distribution and upgrading IT systems to enhance the organisation’s overall product and service offerings, improving communications, sharing best practice and developing new business models.

7th September 2009/by Tyrepress Editors

Maxxis-sponsored Japspeed Team Wins Prodrift Round 3

Maxxis-sponsored Team Japspeed experienced success with driver Danny Eyles winning Round Three of the Prodrift Super Series at Donington (held back on 8 August), setting up an exciting series climax to be held at the end of the week (6 September).

2nd September 2009/by Tyrepress Editors

Maxxis Kicks Off New Football Sponsorship

Maxxis is continuing to increase its exposure to the tyre-buying public through football sponsorship, and having made key Barclays Premier League signings eagerly awaits the start of the 2009/10 season. After agreeing to extend its sponsorship of Liverpool FC until the end of the 2011/12 season, Maxxis has also renewed its arrangement with Aston Villa FC and signed a new deal with Sunderland AFC.

21st August 2009/by Tyrepress Editors

Maxxis Supports Grass Roots Football

Following on the from the company’s three-year deal with Liverpool FC, sponsorship of the 2009 Isle of Man TT Races, ongoing role as title sponsor of the Maxxis ACU British Motocross Championship and increased involvement in professional drifting tend to make the biggest headlines, Maxxis has reiterated grass roots sport.

At the end of June the company announced it has sponsored two Kenilworth Wardens youth teams, which play matches every Sunday in the Mid-Warwickshire Football Leagues. Last season the Under-9s were among 66 teams competing in the Mid-Warwickshire Junior Football League and they finished fourth in Division 1 and made the quarter final stage of the League Cup.

8th July 2009/by Tyrepress Editors

S.D. International Made New ITMA Member

S.D. International, the company behind the Pace and Zeta brands, has been accepted into membership of the Imported Tyre Manufacturers’ Association. The manufacturer’s membership means that the association now comprises twelve members: Alliance, Alfred Graham Ltd., GiTi, Hankook, Kumho, Lassa, Maxxis, S.D.International, Toyo, Westlake and Yokohama.

Peter Nicholls, S.D. International’s Sales & Marketing Director explained his company’s decision to join ITMA: “We are rapidly becoming a significant player in the UK and European markets, so have been considering this move for some time. We want to play our part in the industry as well as better protect our interests in the face of the current legislative and regulatory onslaught. ITMA membership fulfils that need.”

17th June 2009/by Tyrepress Editors

Maxxis Expands Drift Tyre Size Range

Maxxis has announced that its speciality drifting and track racing tyre, the MA-Z1 Drift, is now in stock in an expanded range of sizes. The tyre has been praised by Maxxis-sponsored professional drift driver Declan Hicks, who declared the difference between the specialist drift tyre and standard road tyres to be “quite astounding”. E-marked and fully street legal, it is now available in the following sizes:

•195/45 R16 MAZ1 DRIFT 84V XL
•195/50 R15 MAZ1 DRIFT 86V XL
•205/40 ZR17 MAZ1 DRIFT 84W XL
•225/40 ZR18 MAZ1 DRIFT 92W XL
•225/45 ZR17 MAZ1 DRIFT 94W XL
•235/35 ZR19 MAZ1 DRIFT 91W XL
•235/40 ZR18 MAZ1 DRIFT 95W XL
•245/40 ZR17 MAZ1 DRIFT 95W XL
•245/40 ZR18 MAZ1 DRIFT 97W XL
•255/35 ZR18 MAZ1 DRIFT 94W XL

9th June 2009/by Tyrepress Editors

Maxxis Looking to Appoint More Industrial Tyre Distributors

Maxxis reports that its industrial range – a line-up that includes skid steer tyres purpose-designed for use in a variety of heavy duty applications, including construction, agriculture and dockside loading/ unloading – is selling well and that further distributors are required to help develop business opportunities in a number of sectors.

“Since the range was officially launched in the UK last May we have seen a good level of interest from heavy industry, especially dockside freight businesses, and are now looking to appoint additional distributors to enable us to take full advantage of the opportunities this niche marketplace presents,” states Maxxis International UK’s managing director Derek McMartin. “Our skid steer tyres are designed to tackle the most demanding jobs and are highly versatile, delivering superior traction and wear as a result of their extra strong casings, sturdy sidewalls and specially formulated rubber compound.”

3rd June 2009/by Tyrepress Editors

Maxxis Signs 3 Year Deal with Liverpool FC

Maxxis has announced that it will extend its brand awareness activities at Anfield, the home of Liverpool FC, following its tie up for the final stages of the 2008/09 Barclays Premier League. The company has concluded a deal which will lengthen the relationship by a further three years. As an Official Partner of Liverpool FC until the end of the 2011/12 season, Maxxis will be heavily involved with the club – one of the giants of the game – showing the company’s desire to further its commitment to football and sport in general.

Under the terms of the deal, Maxxis will be entitled to an extensive rights inventory, providing it with prominent exposure through a pitchside advertising presence at every home fixture (except Champions League matches) plus advertisements in This is Anfield (the matchday programme) and in LFC Magazine, the club’s weekly magazine. Maxxis will also feature on Liverpool FC’s own TV channel, LFC TV – which was launched in 2007 and keeps almost three million UK viewers up to date with the club’s activities. The brand will continue to advertise on one of the UK’s most popular football websites, www.liverpoolfc.tv.

2nd June 2009/by Tyrepress Editors

Team Maxxis Bike Victorious over Time Attack Impreza

Modified Live, an event held on the weekend of 25 April, 2009 at Oulton Park witnessed saw the Team Maxxis Yamaha YZF-R1 superbike pitched against a modified Subaru Impreza to answer an eternal question: which is faster, four wheels or two. Following an early downpour and a last minute change to the programme, which saw the original car – a Norris Design SWB Mitsubishi Evo – replaced by a Subaru Impreza, driven by 2009 Time Attack Pro Class Champion, Olly Clark, from Roger Clark Motorsport.

Under official timed trials, provided by Timing Solutions Limited, Clark was the first to take to the track. He drove his 2009 RCM 850bhp Impreza around three laps of the shorter Island circuit, recording 1:27:588 on his second. Unperturbed by the Impreza’s time, Team Maxxis rider Dave Johnson took to the circuit, and by the start of lap two, felt comfortable enough to open the throttle of the 185 bhp Superbike, finishing his second lap in a time of 1:25:566, 2.022 seconds faster than the RCM Impreza.

28th April 2009/by Tyrepress Editors

Maxxis Extends Football Sponsorship to Liverpool

Following its sponsorship of Everton, Aston Villa and Tottenham Hotspur, Maxxis has signed a deal with Liverpool FC to display its branding at Anfield until the end of this season (2008-09). The new partnership offers Maxxis worldwide exposure using the LED perimeter advertising system at the stadium for against Arsenal (21 April), Newcastle (2 May) and Tottenham Hotspur (24 May), in addition to the victory over Blackburn Rovers 11 April.

The partnership package includes prominent Maxxis Tyres advertising on Liverpool FC’s official website the UK’s most popular football website with 1.6 million registered users and up to 2.9 million unique visitors per month.

“The Barclays Premier League title run-in will be very close so we are delighted to have the opportunity to raise awareness of our brand at Liverpool FC games that will not only be sell-outs, but which will also be the main focus of TV’s football coverage for the remainder of the season,” said Maxxis Tyres UK’s managing director Derek McMartin.

20th April 2009/by Tyrepress Editors

Maxxis Target Tuning Sector With Max Power Partnership

Maxxis has partnered with Max Power in an affiliation programme that gives the company opportunities to promote its range to the lucrative tuning, styling and performance sector. The deal, which officially began in March 2009, will see Maxxis support a series of Max Power tyre features, raise its profile through branding on the magazine’s website and provide product for testing and subsequent reporting in the popular ‘Max Garage’ pages. Maxxis will also sponsor the ‘InGear’ tuning section and the two companies will collaborate at four major performance/tuning shows throughout the year: the International Styling and Tuning Show (April 11-12), the UK Modified Nationals Show (May 23-24), the Modified and Performance North East (July 19) and Ultimate Street Car (August 1-2).

The Maxxis Babes will be in attendance at these events and Maxxis will also be taking along its new hospitality facility. Featuring a striking Maxxis livery, the glass-fronted trailer unit incorporates a 12.5m x 8m awning, a separate stage area, kitchen and an upper deck – which will be dual-branded to reinforce the partnership – where guests can enjoy great views of the action.

14th April 2009/by Tyrepress Editors

Japspeed Named New Maxxis Drift Partner

Maxxis has announced that it will be supporting Team Japspeed in the British Drift Championship (BDC), European Drift Championship (EDC) and Pro Drift Series this season. All of the team’s cars will carry Maxxis livery and will be using the MA-ZI Drift tyre, based on the road-going version but incorporating a specially developed high temperature silicone rubber compound for long life and the all-important smoke that increases the number of points scored.

“We’re aiming to capitalise on the growing enthusiasm for drifting in the UK to build awareness of the Maxxis brand and promote the quality, performance and value of our high performance range,” says Maxxis International UK’s managing director Derek McMartin. “This season our partners will be using the MA-Z1 Drift tyre, which has been developed specifically for the sport, but is also street legal, and we are looking forward to some good performances across the country’s premier drifting series.”

3rd April 2009/by Tyrepress Editors

Grouptyre Provides 4×4 Response Wales with Maxxis Tyre Trial

A newly-launched volunteer organisation that works alongside Emergency Planning officers and provides logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations, is considering switching its vehicle fleet to Maxxis 4×4 tyres. 4×4 Response Wales is currently trialling the Maxxis Bravo all-terrain tyre after Grouptyre, the country’s leading independent tyre wholesaler and exclusive distributor of Maxxis 4×4 tyres in the UK, agreed to supply a test set of tyres for evaluation purposes.

“Our members are currently using a variety of tyres…but we have heard good things about Maxxis and, pending a positive evaluation, we are seriously contemplating switching,” says 4×4 Response Wales co-ordinator Mark Margetts. “Since our team of volunteers use and maintain their own vehicles, they are very interested in a brand of tyre which is robust, absolutely reliable and affordable, and we are most grateful to Grouptyre for giving us this opportunity to see just what Maxxis can do.”

20th March 2009/by Tyrepress Editors