Maxxis Archives - Page 24 of 32

Total BMW Magazine Journalist Impressed by Maxxis MA-Z1

Maxxis and Grouptyre, its exclusive UK distributor, recently supplied MA-Z1 tyres for Total BMW Magazine’s long-term test of the German auto manufacturer’s BMW 318ti Compact. The magazine features regular updates on upgrades and improvements it has made to the car and has reported (in the Running Reports section of the December 2009 issue of Total BMW Magazine) taking the 318ti to the Croft Circuit for a BMW Car Club Track Day, where journalist Andrew Everett switched from Pirellis to the MA-Z1 high performance tyre in size 225/50×16. Maxxis received excellent feedback following the switch, reports UK MD Derek McMartin.

13th January 2010/by Tyrepress Editors

Maxxis Signs Motorsport Deal with MSS Colchester Kawasaki

Motorsport

Maxxis has announced that it will continue its growth in British motorcycle sport by partnering the official Kawasaki UK British Superbike team, MSS Colchester Kawasaki, “The Maxxis sponsorship will enable us to further develop the team; we are looking forward to working with Maxxis in British Superbikes (BSB), Superstock and British Road racing,” Said MSS Colchester Kawasaki Team owner Nick Morgan. “The Maxxis tyre offering has come-on in leaps and bounds in recent years, consequentially we have high hopes for future developments and we are very pleased to be associated with such a dynamic brand.”

8th January 2010/by Tyrepress Editors

Grouptyre Lays Out 2010 plans at Annual Meeting

Company News

The Maxxis brand’s exclusive UK distributor, independent tyre wholesaler Grouptyre, discussed its plans for 2010 at its annual sales conference in Liverpool on December 9 and 10. On the first day of the conference sales director Paul Hollows took business development managers and sales managers from the 13 member companies through a review of Grouptyre’s achievements in 2009 and announced the programme of sales and marketing initiatives for 2010. The day’s proceedings also included a brand presentation from Maxxis International UK managing director Derek McMartin and a series of interactive working groups.

4th January 2010/by Tyrepress Editors

Maxxis Rewards Scheme “Boosts PCR Sales Throughout 2009”, Winners Announced

News

Christmas arrived early for 13 lucky tyre retailers who will receive a luxury hamper and £400 in Argos gift vouchers after winning the final Maxxis Rewards quarterly prize draw of 2009. “The Maxxis Rewards programme helped promote the brand, not only boosting Maxxis PCR sales throughout the year, but also helping us to develop key relationships, as retailers contacted us to find out more about adding Maxxis to their range and some of those that already offered Maxxis were encouraged to recommend it to their customers as a quality, value for money tyre,” says Grouptyre sales director Paul Hollows.

15th December 2009/by Tyrepress Editors

Maxxis Launches ‘2-in1’ Calendar for 2010

Premium, Product News

Following the popularity of this year’s Maxxis calendar, which depicted the company’s tyres in a series of sport action shots, for 2010 Maxxis is taking what will no doubt prove to be a popular approach – the new calendar lets the recipient choose between ‘For All Seasons’, showing seasonal scenes/products, and the much-appreciated Maxxis Babes.

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10th December 2009/by Tyrepress Editors

Maxxis ACU British Motocross Championship Gets 3 New Venues

Motorsport

With three new circuits on the calendar, 2010 promises to be an exciting year for Maxxis in its title-sponsorship of the Maxxis ACU British Motocross Championship. Little Silver near Exeter is the first of the new venues and hosts the season opener at the end of February, while Leicestershire’s Mallory Park will stage a special double-header on March 21, when motocross action will be coupled with a road race. In August the series visits Farleigh Castle in Wiltshire, a circuit that has not been used for around ten years as a Maxxis Championship event.

9th December 2009/by Tyrepress Editors

Maxxis Babes Website Launched

Motorsport

The Maxxis Babes have been cheering on Maxxis-sponsored teams, drivers and riders at the British Superbike Championship and Maxxis British Motocross Championship, drift events and tuning, styling and performance shows this season to the acclaim of motorsport enthusiasts up and down the country. Now they have their own website. “The Maxxis Babes have attracted a lot of attention over the past couple of seasons and are such a popular feature of our promotional activities now that we decided to elevate their profile to help us develop our presence in the styling, performance and tuning market,” says Maxxis International UK’s managing director Derek McMartin.

17th November 2009/by Tyrepress Editors

Maxxis Rewards Presents Entertainment Packages

News

An entertainment package comprising an iPod, Nintendo Wii and DSi consoles, and a portable DVD player awaits the winners of the latest Maxxis Rewards quarterly prize draw. Tyre retailers who sign up for the dealer support programme are automatically entered into a series of quarterly prize draws and also have the opportunity to earn Argos vouchers and Maxxis branded promotional clothing and accessories. Entries are linked to a retailer’s purchase of Maxxis car, van and 4×4 tyres during the appropriate promotional period, and previous Maxxis Rewards winners have enjoyed LCD or Plasma TVs and £500 worth of gift vouchers. The prize for the final quarterly draw has been confirmed as gift vouchers to the value of £400 and a Christmas hamper.

16th November 2009/by Tyrepress Editors

Techking to Launch Effiplus Passenger Car Tyre Line in 2010

News

After more than six months of planning, Techking is making preparations to launch a passenger car tyre range called Effiplus in January 2010. The Qingdao, China-based tyre manufacturer , which is best known for its OTR tyres, has already arranged a substantial off-take agreement with an as-yet unnamed Chinese tyremaker. Marketing manager Ben Zhang refused to reveal exact details of which manufacturer the company would be working with, but Tyres & Accessories understands it will be one of China's largest producers.

Techking opted to make the move into the passenger car sector after a couple of factories approached it with the suggestion that the company should capitalise on its international links and sell car products in the numerous markets it sells OTR tyres in. The first phase of the passenger car tyre project will see the company launch the new UHP, SUV and winter ranges (generally up to 17-inch diameters) in Europe, Australia and perhaps South America. The plan is to sell the the tyres direct to dealers in these respective markets, rather than distributing through importers.

12th November 2009/by Tyrepress Editors

Maxxis Tyres Star in UK and US Drifting

Motorsport

Maxxis has chosen to focus on the popular but still emerging motorsport of drifting in its sporting tyre supply. In US and European drifting this season, the brand has successfully supplied winning drivers in four popular series with the MA-Z1 Drift tyres, also sponsoring the competitors: in the UK and Ireland, Steve Biagioni of Team Japspeed has taken the British Drift Championship, Mark “Buff” Luney has claimed the European Drift Championship (EDC) and Dean Kearney has won the Prodrift Super Series. In the US, Chris Forsberg has won the Formula Drift championship.

29th October 2009/by Tyrepress Editors

Hamburg SV to Receive Maxxis Sponsorship

Career Tracks

Following its agreements to sponsor Barclays Premier League clubs Liverpool, Aston Villa and Sunderland, Maxxis International has moved into another of Europe’s major footballing nations, becoming a sponsorship partner of Germany’s Hamburg SV. The new package runs throughout the 2009/10 season and includes advertising on the pitchside LED panel for the club’s home matches in the Bundesliga, Germany’s top football league.

9th October 2009/by Tyrepress Editors

Leading Tyre Manufacturers 2009

News

Tyres & Accessories/Tyrepress.com has now published the this year's leading tyre manufacturer's chart, which subscribers can view by clicking more. The revised version of the chart now includes data from leading Taiwanese manufacturer Maxxis.

6th October 2009/by Tyrepress Editors

Maxxis-Sponsored Driver Wins British Drift Championship

Motorsport

Maxxis has been heavily involved in the spectacular sport of drifting in the UK this year, so it must be gratifying for the manufacturer to have experienced the success of Steve Biagioni from Maxxis-sponsored Team Japspeed, who was crowned British Drift Champion for 2009.

5th October 2009/by Tyrepress Editors

TIF ‘Question Time’ Prefaces NTDA Dinner and TAFF Awards

Career Tracks

The TIF’s first Seminar, including representatives from every section of the UK tyre industry, is taking place today, as Tyrepress.com posts this very story. Present on the panel, which will be taking questions from the floor, for the event will be:

23rd September 2009/by Tyrepress Editors

Maxxis Uses Anfield Link to Reward Major Customers

News

Maxxis reports that it is working hard to synergise its sponsorship and advertising links with Premier League football clubs and its major fleet business customers, treating the latter to VIP hospitality with the former. Four Maxxis customers enjoyed a Yossi Benayoun hat-trick – his third in two years – courtesy of the manufacturer, when Liverpool beat Burnley 4-0 at Anfield on 12 September.

22nd September 2009/by Tyrepress Editors

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