Maxxis takes to the ice in Norway
In a move to raise brand profile and product awareness in Norway, Maxxis has entered into a sponsorship deal with one of the country’s leading ice hockey clubs. The tyre maker’s Norwegian distributor, Gummi Centralen AS, has signed a two-year sponsorship agreement with the Frisk Asker Tigers. The club competes in GET, Norway’s premier ice hockey league, which it has won eight times.