Grouptyre portfolio of margin brands key to forward strategy
While UK wholesaler Grouptyre no longer has the exclusivity distribution rights for Maxxis, it does distribute a range of “margin brands”, including the exclusive brands Evergreen, Federal and Goodride. The joint statement released by Grouptyre and Maxxis to announce the mutual dissolution of their exclusive distribution agreement spoke clearly of the differing directions of the companies’ strategies, and the wholesaler’s managing director Karl Naylor has subsequently reaffirmed the “evolution” of its strategy: “Our strategy has evolved as we have seen a number of external factors influencing the tyre market in recent times.” Instead of one main brand in Maxxis, Grouptyre’s future strategy seems to place greater emphasis on a range of products.