Maxxis wins Mercedes-Benz Sprinter original equipment deal
Mercedes-Benz has signed a deal with Maxxis to supply its MCV3 van tyres as original equipment on the 5.0T and 3.88T variants of the Sprinter.
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Maxxis adds VS01 to high performance range
Maxxis says its MAS2 successor, the Victra Sport VS01, addresses the demands of high performance vehicle drivers, and opines it may prove to be one of its most significant product launches in years.
The entire VS01 range of summer tyres comes with a new asymmetric tread pattern and rim protector. Maxxis says sport performance is delivered through the tyre’s high-strength steel belts and high rigidity bead filler, while driver comfort has been aided by the use of finite element analysis to keep noise to a minimum.
Maxxis revises motorcycle radial pricing
For 2014, Maxxis International aims to make motorcycle tyre sales more rewarding than ever – and to accomplish this, it has revised its UK dealer pricing policy and made entry into its fully-supported ‘Elite Dealer Program’ even easier. By doing so, the company says dealers can benefit from lower trade prices and healthy profit margins, along with aggressive marketing and Maxxis’ rewards scheme.
Second KTM supply deal for Maxxis
Austrian motorcycle manufacturer KTM has extended its commitment to Maxxis by selecting the tyre maker as original equipment supplier to its new Freeride range. Maxxis also supplies its FIM approved MaxxEnduro to KTM’s EXC range of bikes.
Maxxis back as Australian Open sponsor
The Australian Open has begun in Melbourne, and for the fourth year in a row Maxxis is on board as an official sponsor. It is also the ‘official tyre’ of the Australian Open. Under the terms of its sponsorship deal Maxxis signage is present in Rod Laver Arena (centre court), and the tyre maker is entitled to use the Australian Open logo in marketing materials and promotional activities.
Littlewood takes on Maxxis brand manager role at Stapleton’s
At its recent annual conference, Maxxis International and UK distribution partner Stapleton’s (Tyre Services) Ltd announced the appointment of Alan Littlewood to the position of Maxxis brand manager. Maxxis International says Littlewood has taken on the role to help strengthen the Maxxis brand throughout the UK and to further develop the partnership between Maxxis, Stapleton’s and the Maxxis Key Dealer network.
Maxxis to use Autosport appeal to raise Macmillan funds
Maxxis has announced its support for cancer charity Macmillan at the Autosport International show in January. The tyre manufacturer will host motorsport stars, racing cars and bikes, and its own Maxxis Babes team to pull in attendees at the Birmingham NEC. The company has targeted the figure of £500, which it hopes to exceed through calendar sales on the Saturday of the show.
Maxxis contributes towards Philippines relief
Following the recent tragedy of typhoon Haiyan in the Philippines, Maxxis International has set up a donation fund for its “Maxxis family” members from around the world to contribute to those in need.
Maxxis gearing up for Autosport
Maxxis International is to launch its latest generation high performance tyre at Autosport International, as well as showcasing the motorsport vehicles it supports. The new tyre, the VS01, which is an updated version of the MAS2, ensures that Maxxis’ range of tyres covers the latest performance car marques, making it one of the most desired high performance tyres at the moment.
Cheng Shin investing more in Indonesia project
The amount Cheng Shin Rubber will invest in its new Indonesian plant appears to be much higher than previously announced. While in a filing to the Taiwan Stock Exchange in October the Maxxis tyre brand manufacturer said it will invest NT$2.36 billion (£49.7 million) to build a plant in Indonesia in order to increase its ASEAN region presence, talk now is of investing £195 million.
Maxxis’ drifting progress
With the sport still growing in the UK and trying to attract new talent, the attractiveness of the series to tyre suppliers is equally important. Title sponsor of the British Drift Championship and supplier to one of its major teams Japspeeed, Maxxis explains how it is helping the sport to thrive and grow as part of the UK motorsport calendar.
Maxxis announces Wildcard Champion
Maxxis International has announced Priorslee Motor Services in Telford as its 2013 winner of the Maxxis Extra Mile competition. Priorslee Motor Services were chosen as this year’s ‘Wildcard’ winners after hosting a family open day in conjunction with Maxxis and in aid of Severn Hospice, which UK managing director, Derek McMartin described as “a brilliant way of promoting the Maxxis brand.”
Maxxis: brand and distribution better than ever
It has been a good year for Maxxis’ parent company Cheng Shin Rubber, according Maxxis International UK managing director Derek McMartin. The fact that headcount is up more than 10 per cent to 30,000 and that the company has announced in the last year or so that it is investing in three new factories (Xiamen, Chongqing and Taiwan). The Taiwan project is said to have achieved phase one output of 27,000 tyres a day already, which will rise to 100,000 tyres a day a full capacity (phase four).
New Maxxis pages ‘more than just a website’
Maxxis International has launched a new website, which the company says is designed to showcase the many facets of the growing brand. www.Maxxis.co.uk offers new functionality, as well as opening the door to anyone looking to find out more about the fast-growing tyre brand.
5 of top 7 use Maxxis Trepador tyre at King of the Valleys
Five of the top seven ranked competitors at the second staging of the King of the Valleys endurance event used Maxxis’ M8060 Trepador competition tyre. Maxxis UK managing director Derek McMartin says the partnership Maxxis has established with the King of the Valleys is “hugely beneficial”.
