Having cemented ninth position in Tyres & Accessories table of leading global tyre manufacturers, Maxxis brought a confident and spacious stand to Hall 3 in Essen, selecting European focused PCR products from its expansive range. While the manufacturer has often focused on affordable ultra-high performance products, it chose to launch its latest fuel efficient model for medium and smaller cars, the Energtra MEco3 at Reifen.
Cheng Shin Rubber Ind. Co. Ltd. (the parent company of Maxxis International) is investing over US$500 million in building new plants in Indonesia and Taiwan as well as expanding three existing plants in China.
Maxxis held its ground at number nine in the annual Tyres & Accessories ranking of key global tyre industry companies, with its 2013 financial results showing consistency with 2012. The Taiwan based manufacturer reported small increases in sales, from $4.63 billion in 2012 to $4.77 billion in 2014, with net profit remaining at around 14 per cent. Maxxis International managing director Derek McMartin said that the company considers its results “a great achievement” given the continuing volatile market situation.
At Taiwanese tyre maker Cheng Shin Rubber’s Annual General Meeting, the son of company founder Lo Chieh (Luo Jie) was appointed the firm’s new chairman of the board. Lo Tsai-Jen (Lo Cairen), previously vice-chairman, replaces his 88-year old father as chairman effective 17 June. Lo Tsai-Jen became vice-chairman of the board in 2010; prior to that he served as general manager.
This year’s annual tyre manufacturer rankings have brought with them a number of key changes at the top of the table. The growth of Far Eastern manufacturers and Chinese companies in particular has long been observed, but 2014 sees Singapore-based Giti Tire break into the top 10 and Taiwan-based Maxxis/Cheng Shin Rubber retains its ninth position. Hot on Giti’s heels, 11th place ZC Rubber (producer of the Westlake brand) gained one place from its position in last year’s table. Indeed this part of the table is extremely close and, such is the competition at this level, if ZC Rubber had achieved the same figures as last year (assuming no-one else had done any better and excluding currency effects) it could have been in 10th position.
Maxxis has added rallying to its motorsport activities, with its Victra R19 tyre at the forefront. The tyre was chosen by former champions Darren Pinchin and Karen Jenkins to keep their Proton Satria on track at this year’s Wyedean Forest Rally in Gloucestershire. The Victra R19 provides improved grip and braking characteristics with a tread […]
Maxxis will launch its highly anticipated Energtra MEco3 at Messe Essen’s Reifen 2014. The new passenger car tyre comes with an enhanced contact patch for improved handling and wet performance. Maxxis has described its “steely determination to maximise every opportunity that presents itself” at Reifen 2014. The manufacturer’s senior management and research and development teams will be present in order to make the most of having access to so many new and existing customers in one place over the course of the four-day event.
Team Aerokit Nexen’s 14-year-old debutant Jack Shanahan has claimed victory in the super-pro class of the Maxxis Tyres British Drift Championship’s opening round at Lydden Hill. Shanahan became the youngest ever competitor in the BDC, and his victory was registered against 90 other drivers representing 40 teams. Video from the event is available below, and on Team Aerokit’s social media channels.
Maxxis International has launched a new advertising campaign that focuses on the people who trust its tyres to deliver on the world’s roads, racetracks and off-road courses. The new ‘Good company. Always.’ campaign will run in trade, motorsport and consumer media throughout 2014, highlighting the benefits of using the manufacturer’s tyres through the people that use them for personal and professional transport.
Maxxis International has announced the appointment of Neil Catchpole as its new graphic designer. He is expected to help strengthen Maxxis’ brand profile through print and digital design material, as well as help increase brand awareness on its social media platforms by producing artwork that defines and promotes Maxxis.
Maxxis has announced the appointment of Channi Jethwa as its marketing and digital coordinator. She becomes the second addition to Maxxis’ digital team in ten months, demonstrating the tyre maker’s success in this area over the past year.
Maxxis is celebrating after the M8060 Trepador competition tyre came out on top at this year’s Welsh Xtrem 4×4 event in South Wales. Five out of the top seven competitors were all using the M8060 Trepador competition tyre, making it the best performing tyre at the event. The event, which is organised by Jason Morgan, […]
Maxxis says its new maxxis.com global website offers an enhanced visitor experience, with an emphasis on user-friendly features. The company claims maxxis.com is equally responsive and easy to use on a desktop, smartphone or tablet, with screen dimensions adjusted to fit any device. The site offers a clean layout for easy navigation and provides answers to consumer questions on everything from tyres to team events.
Maxxis International is to sponsor the 2014 edition of the Welsh X-Trem off-road challenge, following on from its support for the 2013 event. The event will take place on 8-9 March across the 2,500 acre Walter’s Arena near Glyn Neath and organisers say they have spent many hours ensuring vehicles and their tyres will not […]
Mercedes-Benz has signed a deal with Maxxis to supply its MCV3 van tyres as original equipment on the 5.0T and 3.88T variants of the Sprinter.
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