Maxxis International intends to present two new products at The Tire Cologne this June. The company shares that it will bring the Maxxis Premitra HP6 and Victra Sport 6 summer tyres to the biennial trade exhibition in Germany.
Maxxis is now supplying original equipment (OE) tyres for the BMW 1 Series in Europe. The new deal, which began this month (March 2023), calls for Maxxis to supply BMW Group with 225/40R18 92Y XL Premitra HP5 tyres.
The Maxxis Premitra HP5 has capped a run of impressive tyre test results by winning Swedish magazine Vi Bilägare’s 225/45 R17 contest. The flagship global brand of Taiwanese manufacturer Cheng Shin beat premium tyres from Goodyear (EfficientGrip Performance 2 in second), Continental (PremiumContact 6 in third, alongside Nokian’s Hakka Blue 2), Michelin (Primacy 4 in fifth), and Pirelli (Cinturato P7 C2 in sixth) in the test, conducted in Mireval, France. The test ranked tyres based on wet handling, braking and cornering grip, curved and straight aquaplaning, dry handling and braking, fuel consumption, noise, comfort and rolling resistance.
Maxxis continues to target the high performance market with a tyre portfolio designed to offer dealers a blend of quality, value and performance. The manufacturer has been particularly aggressive in its marketing for its latest range-toping car products, and with endorsements from independent test body TÜV SÜD and German motoring magazine Auto Zeitung on two of its leading tyres, it is setting new standards for its range.
Several positive results for Maxxis in the recent round of magazine tyre tests have been cited as “defining proof that motorists can obtain premium tyres which balance high performance and reliability at a surprisingly affordable price.” The tyre manufacturer said recommendations gained from a range of international motoring titles shows it is “bridging the technological gap on longer established European brand alternatives.”
Maxxis’ Premitra HP5 car tyre has received a ‘highly recommended’ rating from German motoring magazine Auto Zeitung in its latest summer tyre test. Competing against top global tyre brands, Maxxis states that the “result demonstrates how motorists can obtain all the hallmarks of premium tyre performance without the inflated price tag.” The Premitra HP5 came fourth overall in Auto Zeitung’s test.
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