Having cemented ninth position in Tyres & Accessories table of leading global tyre manufacturers, Maxxis brought a confident and spacious stand to Hall 3 in Essen, selecting European focused PCR products from its expansive range. While the manufacturer has often focused on affordable ultra-high performance products, it chose to launch its latest fuel efficient model for medium and smaller cars, the Energtra MEco3 at Reifen.
Maxxis will launch its highly anticipated Energtra MEco3 at Messe Essen’s Reifen 2014. The new passenger car tyre comes with an enhanced contact patch for improved handling and wet performance. Maxxis has described its “steely determination to maximise every opportunity that presents itself” at Reifen 2014. The manufacturer’s senior management and research and development teams will be present in order to make the most of having access to so many new and existing customers in one place over the course of the four-day event.
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